Performance Marketing Manager Hira Jewellery

Location: Bhayander

Employment Type: Full-Time

Industry: Jewellery / D2C E-commerce

About the Role

Hira Jewellery is looking for a highly skilled Performance Marketing Manager with strong expertise in Meta Ads and Google Ads.

The ideal candidate should have hands-on experience managing paid advertising campaigns for D2C / e-commerce brands, with a strong focus on increasing sales, improving ROAS, reducing customer acquisition cost, and scaling profitable campaigns.

This is a performance-focused role for someone who understands both creative strategy and advertising data.

Key Responsibilities

- Plan, launch, manage, and scale Meta Ads campaigns across Facebook and Instagram.
- Manage Google Ads, including Search, Shopping, Performance Max, Display, and remarketing campaigns.
- Take complete ownership of paid marketing performance and advertising budgets.
- Create strategies to improve ROAS, CAC, CPA, CTR, conversion rate, and overall revenue.
- Build and manage campaign structures for prospecting, retargeting, remarketing, and customer retention.
- Conduct regular A/B testing of creatives, audiences, offers, landing pages, headlines, and campaign structures.
- Identify winning ads and scale them profitably.
- Analyse campaign data daily and make optimisation decisions based on performance.
- Work closely with the creative team to develop high-converting ad creatives, reels, static ads, UGC, and product videos.
- Provide clear creative briefs based on advertising performance and customer behaviour.
- Set up and manage Meta Pixel, Conversion API, Google Analytics, GA4, Google Tag Manager, and conversion tracking.
- Manage product feeds and Google Merchant Center for Shopping campaigns.
- Build custom audiences, lookalike audiences, remarketing funnels, and customer segmentation strategies.
- Analyse customer acquisition journeys and identify opportunities to improve website conversions.
- Monitor competitors, advertising trends, offers, and creative strategies.




- Prepare weekly and monthly performance reports with actionable insights.
- Manage advertising budgets efficiently while maintaining profitability.
- Coordinate with the Shopify/e-commerce team to improve product pages, landing pages, offers, and conversion rates.

Must-Have Skills
- Advanced knowledge of Meta Ads Manager
- Advanced knowledge of Google Ads
- Strong experience with e-commerce / D2C performance marketing
- Robust understanding of ROAS, CAC, CPA, CTR, CPM, CPC and Conversion Rate
- Meta Pixel & Conversion API
- Google Analytics 4
- Google Tag Manager
- Google Merchant Center
- Google Shopping & Performance Max
- Retargeting and remarketing strategies
- Audience research and segmentation
- Creative testing and optimisation
- Conversion tracking and attribution
- Shopify understanding
- Strong Excel / Google Sheets reporting skills

Experience Required
- 35 years of hands-on performance marketing experience
- Proven experience managing significant advertising budgets on Meta and Google
- Proven track record of scaling e-commerce campaigns profitably
- Experience with jewellery, fashion, beauty, lifestyle, or other D2C brands is highly preferred.

What We Are Looking For We need someone who is not just familiar with Meta and Google Ads, but is a hands-on expert who can independently manage, optimise, troubleshoot, and scale campaigns.

The candidate should be highly analytical and should understand exactly why a campaign is performing or underperforming.

They should be able to answer questions such as:

- Which campaigns should be scaled?
- Which ads should be stopped?
- Why has ROAS dropped?
- How can CAC be reduced?
- Which creatives are driving purchases?
- Which audience segments are most profitable?
- How should the advertising budget be allocated between Meta and Google?

The primary objective of this role will be to drive profitable revenue growth through paid advertising while continuously improving marketing efficiency. Experience successfully scaling D2C e-commerce brands through Meta Ads and Google Ads will be a major advantage.

📌 Walk-in || Digital Marketing Manager (Mumbai)
🏢 Hira Jewellery
📍 Mumbai