Creative Content Strategist Bombay Mill Studio

Location: Mulund, Mumbai (Work from office, with shoots at client homes, project sites and our showroom)

Salary: 25,000 – 35,000 per month

Experience: 2–4 years | Full-time

About the role:

Bombay Mill is a premium, concept-based luxury brand for curtains and drapery, known for bespoke pieces with hand embroidery, fine handwork, and stitching and finishing done in our own workshop. We don't chase reel counts or virality. We want our Instagram profile to feel like our showroom: calm, curated and high-end. You will own our content from research to reporting.

Role & responsibilities:

- Research competitors, market trends, interiors, fabrics and colours, and use the findings to build content ideas
- Prepare the monthly content plan for reels, carousels, static posts and stories
- Plan shoots at client homes, project sites and our showroom: site visits, mood boards, shot lists, styling and schedules
- Brief the videographer and direct shoots on set so the output matches the plan
- Brief the video editor and graphic designer, review their work, and give feedback until it meets our standard
- Curate the Instagram grid so it looks consistent and luxurious as a whole
- Build and maintain a music and audio library that suits the brand
- Schedule and publish all posts yourself, write captions,



and handle comments, DMs and engagement
- Pass genuine enquiries to the sales team
- Prepare a monthly report covering content delivered against plan, performance, enquiries, research findings and next month's plan

Preferred candidate profile:

- 2–4 years in content strategy or creative direction for a luxury, lifestyle, fashion, interiors or design brand
- A portfolio of shoots you conceptualised and directed yourself
- A strong eye for colour, design, texture and composition
- An understanding of the luxury mindset: restraint, detail and craft
- Confident with high-profile clients and architects
- Strong knowledge of Instagram, Meta Business Suite and analytics
- Clear English, written and spoken
- Willing to travel within Mumbai for shoots

Positive to have: a background in design, fashion or film, and working knowledge of Canva, CapCut, Premiere or Lightroom

Perks and benefits:

- Creative ownership of the brand's look
- Work with fine fabrics, hand embroidery and expert craftsmanship
- Shoots in some of Mumbai's finest homes
- Growth as the brand expands into B2B partnerships and international markets

Selection process: First-round interview Creative assignment (during or after the first round) Final round with the founder

📌 Walk-in || Creative Content Specialist (Mumbai)
🏢 Bombay Mill Studio
📍 Mumbai