Video Lead — Mystify Entertainment Network

Reports to: Chief Growth Officer | Engagement Type: Contract, starting with an initial 1-year term | Location: Remote-friendly | Immediate starters preferred

About the Role

Mystify Entertainment Network is building a video business from the ground up across its portfolio of digital media brands. We're hiring a Video Lead to own the entire video business end to end — from format and IP creation, through production, through distribution, through the brand collaborations that video makes possible.

What You'll Own

- End-to-end video business ownership — own the video business end to end: strategy, format development, production oversight, distribution, and revenue, across every brand in the portfolio
- Short-form and long-form, as one strategy — Reels/Shorts/TikTok-native content and long-form YouTube storytelling are two ends of the same strategy, not two separate workstreams
- Original video IP creation — develop recurring formats and series with their own identity, strong enough to attract direct brand collaborations and sponsorships, not just clips cut from existing content
- Content category agnostic leadership — operate across entertainment, true crime, parenting, lifestyle, and whatever new verticals the portfolio takes on, applying the same format-building discipline regardless of topic
- Platform-native execution — Instagram, YouTube, Facebook, and TikTok each have different content grammar and algorithm behavior; know all four well enough to adapt format and cadence per platform, not post the same cut everywhere
- Full production pipeline — concept through production, editing, publishing, and performance review, managed end to end

Requirements

- Degree or background in filmmaking, direction, scriptwriting,



or a combination of these
- Bold thinker with a penchant for doing the abnormal and breaking patterns
- Understands what resonates with audiences across platforms and demographics
- Commercial mindset built in from idea level to execution to revenue
- Inclination to become a valuable contributor in a small company in the mid to long term, and approaches the role accordingly
- Understands how and when users become hooked on video and pay to watch
- Demonstrated experience owning a video business or video function end to end — able to speak concretely to formats or series launched from idea to success, not just channels managed
- Track record creating original video IP that attracted brand deals or sponsorships specifically because of the format's own identity and audience
- Deep understanding of how audiences consume content natively on Instagram, YouTube, Facebook, and TikTok
- Comfortable operating across content categories — this is not a single-vertical specialist role
- Strong grasp of both short-form and long-form video strategy, and when each is the right tool
- Cross-functional ownership — comfortable owning outcomes that depend on editorial, design, and leadership moving together, not just your own function's output
- Bias to ship rapid in a resource-constrained, fast-moving media business

Preferred Requirements

- 3-7 years of total video content, production, or video-first creator/media experience, including managing a team of video editors
- Prior experience in digital media, publishing, or entertainment content is a plus
- Prior experience launching original video IP or franchises that led to brand collaborations is a bonus

If you are interested in the role, please fill out the form and send your resume to [email protected] .

📌 Video Lead (India)
🏢 Mystify Entertainment Network
📍 India