We are looking for a energetic Unit Marketing Head to lead marketing, business development, patient acquisition and referral growth for a hospital unit.

Key Responsibilities

- Develop and execute unit-level marketing and business development strategies.
- Drive OPD/IPD volumes, patient acquisition, specialty growth and revenue objectives.
- Build and strengthen relationships with doctors, referral networks, corporates, TPAs and other healthcare stakeholders.
- Lead referral marketing, corporate tie-ups, community outreach, camps, CMEs and local market activation.
- Analyse market trends, competition, referral patterns and patient opportunities to identify growth areas.
- Lead and develop the marketing/business development team.
- Track KPIs, marketing ROI, referral volumes, conversion and business performance through regular MIS.

What We're Looking For

- Relevant experience in hospital marketing, business development, sales or healthcare services.
- Strong understanding of doctor/referral relationship management and hospital business development.
- Excellent communication, negotiation and stakeholder-management skills.
- MBA/PGDM in Marketing/Healthcare Management preferred.

📌 UNIT MARKETING HEAD (Thiruvananthapuram)
🏢 Aster DM Quality Care
📍 Thiruvananthapuram