Role Purpose

Drive sell-out, shopper engagement, promoter excellence, and retail execution across modern trade partners.

Ensure premium visibility, high-quality demonstrations, and strong on-ground conversion.

Key Responsibilities

- Retail Execution & Sell-Out

* Achieve and exceed sell-out targets across key up-to-date trade chains.
- Track store-wise performance, competition activity, and drive improvement actions.
- Conduct regular store visits and audits to ensure consistent execution quality.

- Promoter Management

* Lead promoter recruitment, training, daily performance monitoring, and motivation.
- Ensure promoters deliver exceptional shopper engagement, demo quality, and product storytelling.
- Work with agency partners to maintain deployment quality and productivity discipline.

- Visibility & Activation

* Ensure strong merchandising standards - planogram adherence, availability, and premium visibility.




- Plan and execute in-store activations and shopper engagement programs.

- Partner & Cross-Functional Collaboration

* Coordinate closely with store teams and internal stakeholders for seamless retail execution.
- Resolve store-level operational issues promptly.

- Performance & Reporting

* Track KPIs including sell-out, demo conversion, and promoter productivity.
- Manage activation budgets with clear ROI.

Requirements

- Bachelor’s degree.
- 3–5 years in modern trade/retail execution (appliances, electronics, consumer durables preferred).
- Strong promoter management and retail operations experience.
- Excellent communication and stakeholder management.
- Willingness to travel.

📌 Team Lead - Modern Trade (Mumbai)
🏢 GripIt
📍 Mumbai