Storyteller & Script Writer

Company: HypeSquad Digital Solutions

Position: Storyteller & Script Writer

Experience: 2–3 Years

Employment Type: Full time

Work Location: Delhi NCR / Work From Office

Salary: ₹15,000 – ₹25,000 per month

Department: Content & Creative

About HypeSquad

HypeSquad Digital Solutions is a Digital Growth Systems Agency helping businesses build brands, generate leads, create content, and build scalable digital growth systems.

We are looking for a creative Storyteller & Script Writer who understands how to turn an idea, product, service, or insight into content that people actually want to watch.

This is not a traditional blog-writing role.

We need someone who understands attention, storytelling, hooks, emotions, pacing, and audience psychology — especially for short-form video.

Role Overview

As a Storyteller & Script Writer, you will work closely with our creative, marketing, and performance teams to develop scripts and content concepts for:

- Instagram Reels
- YouTube Shorts
- Facebook
- LinkedIn
- Paid advertisements
- Brand videos
- Founder-led content
- Educational content
- Product/service videos
- Social media campaigns

Your job will be to take a raw idea and turn it into a compelling story. The basic thinking should be:

Hook → Problem → Story → Insight → Solution → CTA

But you should also know when to break the formula.

Key Responsibilities1. Short-Form Video Scripts

Write engaging scripts for

- Instagram Reels
- YouTube Shorts
- Facebook videos
- LinkedIn videos
- Talking-head videos
- Educational videos
- Story-based videos
- Promotional videos
- Brand awareness content
- Lead-generation content

Scripts should be designed around retention and engagement, not just information delivery.

1. Storytelling

Convert ordinary information into interesting stories.

For example

Instead of

"Businesses need a website."

You should be able to develop:

"A client came to us after spending ₹2 lakh on ads. The ads weren't the problem. The website was."

The candidate should understand how to create:

- Curiosity
- Suspense
- Emotional connection
- Relatability
- Pattern interruption
- Open loops
- Strong payoffs

1. Hooks

Develop multiple hooks for the same idea.

Examples

- Curiosity-based hooks
- Problem-based hooks
- Contrarian hooks
- Emotional hooks
- Data-driven hooks
- Story hooks
- Question hooks
- Pattern-interrupt hooks

You should understand that the first 2–3 seconds can determine whether someone keeps watching.

1. Research & Content Discovery





Research:
- Trending topics
- Industry news
- Competitor content
- Social media trends
- Viral formats
- Audience pain points
- Consumer behaviour
- Relevant case studies

Turn research into original content ideas rather than simply copying existing content.
1. Content Ideation

Generate content ideas for different brands and industries. You should be comfortable moving between:

Marketing → Business → Technology → Education → Lifestyle → Products → Services and quickly understanding the audience and communication style required for each.

1. Ad Scripts

Create scripts specifically designed for performance marketing.

This includes

- Meta video ads
- YouTube ads
- Lead-generation ads
- Product/service ads
- Retargeting creatives
- UGC-style ads
- Founder-led ads

You should understand the difference between a content reel and a conversion-focused ad.

1. Brand Storytelling

Help develop:
- Brand stories
- Founder stories
- Customer stories
- Case studies
- Testimonials
- Brand campaigns
- Launch campaigns

The objective is to make brands memorable, relatable, and differentiated.

1. Collaboration

Work closely with:
- Performance Marketers
- Graphic Designers
- Video Editors
- Social Media Managers
- Website Developers
- Founders / Clients

You will need to convert creative ideas into scripts that are practical to shoot and edit. What We Are Looking ForMandatory Skills
- 2–3 years of relevant experience
- Strong storytelling ability
- Excellent Hindi and English communication
- Strong script-writing skills
- Understanding of short-form content
- Strong research skills
- Understanding of social media content
- Ability to write strong hooks
- Ability to understand different audiences
- Ability to write conversational scripts

Preferred Experience

Experience with

- Digital marketing agencies
- Social media agencies
- Content creators
- Personal brands
- D2C brands
- Startups
- Performance marketing
- Advertising
- YouTube/Instagram content

is a plus. What Makes You a Good Fit?

You should be someone who naturally asks:

"Why would someone care about this?"

before asking:

"What should I write?"





You should be able to take:

One idea → 5 hooks → 3 angles → 2 scripts → multiple pieces of content.

You should also be comfortable rewriting a script based on performance data.

For example

Low retention at 5 seconds → improve hook.High retention but low CTA response → improve offer/CTA.High views but low leads → improve intent and conversion angle.Daily Responsibilities

Your typical day may include:

- Researching content trends
- Finding interesting stories and topics
- Creating content ideas
- Writing short-form scripts
- Writing ad scripts
- Developing hooks
- Reviewing competitor content
- Working with the video team
- Improving existing scripts
- Participating in creative brainstorming
- Supporting campaign content development

Expected Output The candidate should be comfortable working in a fast-paced content environment with multiple scripts and concepts being developed every week. Quality is more important than simply producing a high number of scripts.

We want ideas that people remember.

Candidate Evaluation

During the hiring process, candidates may be asked to complete a short practical assignment.

Example

Topic: "Why most businesses waste money on digital marketing."

Create

- 5 hooks
- 1 × 45-second Reel script
- 1 × 30-second ad script
- 1 × storytelling angle
- CTA

Candidates may also be asked to rewrite an existing script to improve its hook and retention.

Required Qualities

- Creative thinker
- Curious
- Strong communicator
- Good observer
- Research-oriented
- Audience-focused
- Comfortable experimenting
- Open to feedback
- Deadline-oriented
- Strong attention to detail
- Understands internet culture and social media
- Can think beyond conventional content formats

Compensation ₹15,000 – ₹25,000 per month

Final compensation will depend on:

- Experience
- Writing quality
- Storytelling ability
- Portfolio
- Industry exposure
- Practical assignment performance

How to Apply

Please share

- Updated CV
- Writing portfolio
- Previous scripts
- Links to reels/videos you have scripted, if available
- Relevant social media/content work
- Notice period
- Current compensation
- Expected compensation

Subject: Application — Storyteller & Script Writer

Important

We are not looking for a content writer who simply fills a content calendar.

We are looking for a storyteller who can turn ideas into content people want to watch, remember, and share.

Work Location: In person

📌 Storyteller & Script Writer (Noida)
🏢 Hype Squad
📍 Noida