Job Summary

We are looking for a creative and results-driven Social Media Strategist to manage and grow our digital presence. The role involves developing social media strategies, creating content, managing campaigns, engaging with customers, and using digital marketing to support brand growth and sales.

Key Responsibilities

- Develop and execute social media strategies across Instagram, Facebook, YouTube, Pinterest and WhatsApp.

- Plan and manage weekly/monthly content calendars for reels, posts, campaigns, product launches and promotions.

- Drive Instagram growth, organic reach, engagement and customer enquiries.

- Monitor and respond to Instagram enquiries and Google Reviews professionally and promptly.

- Plan and execute monthly brand-building campaigns, contests, seasonal promotions and customer engagement activities.

- Plan and optimize Meta and Google Ads for awareness, leads, store visits and sales.

- Coordinate with influencers, content creators and external partners for collaborations.

- Conduct market and social media trend research and identify opportunities for the brand.





- Track social media and campaign performance and prepare monthly performance reports.

- Work closely with Sales & Operations teams to convert digital engagement into business opportunities.

- Maintain consistent brand communication, visual identity and tone across digital platforms.

Key Performance Areas

- Follower growth and organic reach

- Engagement and content performance

- Customer enquiry response and conversion

- Lead generation

- Campaign performance

- Digital brand visibility

- Timely content execution

- Contribution to promotional and revenue objectives

Candidate Profile

- Experience in social media management or digital marketing.

- Solid understanding of Instagram and other social media platforms.

- Knowledge of Meta Ads, Google Ads, analytics and basic SEO.

- Creative, organized and data-driven approach.

- Strong communication and coordination skills.

- Experience in food, hospitality, retail or lifestyle brands will be an advantage.

Pay: ₹17,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Social Media Strategist (Kakkanad)
🏢 Paul's Creamery
📍 Kakkanad