About SEREKO

SEREKO is India's 1st Psychodermatology brand, built at the intersection of mental well-being and skin health. Our unique approach is rooted in the belief that mental stress can visibly impact the skin and we are on a mission to reverse its effects. Our D2C portfolio spans topical skincare and complementary nutraceuticals, combining science, innovation, and consumer-first storytelling to create meaningful solutions for contemporary skincare concerns.

The Role

We are looking for a Social Media Specialist who understands that social media is more than posting content, it is about building a brand people want to follow, talk about, and be part of. You will own day-to-day social media execution, trend-led content, community engagement, and influencer collaborations, while ensuring every touchpoint feels distinctly SEREKO.

What You'll Do

- Own and manage SEREKO's social media profiles across relevant platforms, ensuring consistent brand presence and execution.
- Develop and execute social media strategies that strengthen brand awareness, engagement, community, and product adoption.
- Plan and implement social media campaigns aligned with the overall marketing and communication strategy.
- Create and curate engaging social-first content across formats including copy, static posts, Reels, videos, stories, and trend-led content.
- Stay ahead of platform trends, internet culture, beauty conversations, and emerging formats, and translate relevant trends into on-brand content.
- Write compelling social media copy while maintaining a consistent, distinctive, and consumer-friendly brand voice.
- Build and nurture an active online community by responding to comments, DMs, and customer queries in a timely and thoughtful manner.
- Monitor social conversations, feedback, and online reviews,



and identify insights or opportunities for the brand.
- Collaborate closely with the creative, marketing, PR, and communications teams to develop high-quality, on-brand content.
- Coordinate content shoots and work with internal/external creative partners to bring social ideas to life.
- Identify relevant influencers, creators, agencies, and industry voices aligned with SEREKO's brand and audience.
- Develop influencer collaboration strategies and manage partnerships from identification and negotiation through execution.
- Brief influencers, manage deliverables and timelines, review content for brand alignment, and ensure smooth campaign execution.
- Track influencer and social campaigns and evaluate their impact on reach, engagement, awareness, and conversions.
- Encourage user-generated content, community participation, and brand advocacy among followers.
- Support and participate in brand events, activations, and community-building initiatives.
- Build meaningful relationships with customers, potential customers, creators, industry professionals, and relevant media/journalists.
- Use social and web analytics to monitor performance, identify trends, and contribute actionable insights for future campaigns.
- Prepare regular social media performance reports and recommendations based on key metrics and learnings.

What We're Looking For

- 2–4 years of relevant experience in Social Media, Content, Digital Marketing, or a similar role.




- Strong passion for skincare, beauty, wellness, and consumer brands.
- Hands-on experience managing social media for a brand, preferably in D2C, beauty, skincare, fashion, lifestyle, or FMCG.
- Experience working with marketing/media agencies is a plus.
- Strong understanding of Instagram and other major social media platforms, formats, and content trends.
- Excellent copywriting, communication, and storytelling skills with a sharp eye for what works on social.
- Good understanding of Google Analytics, web analytics, and social media performance metrics.
- Working knowledge of SEO best practices and digital marketing fundamentals.
- Strong influencer management skills, including creator identification, negotiation, briefing, execution, and performance tracking.
- Comfortable working cross-functionally with creative, marketing, PR, and communications teams.
- Highly proactive, organised, trend-aware, and comfortable working in a fast-paced D2C environment.

Education

- Bachelor's or Master's degree in any relevant discipline.
- Preferred: Fashion Communication, Media Communication, Mass Communication, Marketing, or a related field.

Why Join SEREKO?

- Work with a differentiated, purpose-led brand at the intersection of skincare and mental well-being.
- Get the opportunity to shape how a fast-growing D2C brand shows up in culture and conversations.
- Own meaningful social initiatives across content, community, and creator marketing.
- Work in a fast-paced environment where ideas, experimentation, and initiative are valued.

Ready to Join?

If you're curious, culture-aware, and obsessed with great social content, we'd love to hear from you.

- Send your resume along with your portfolio to [email protected]

📌 Social Media Specialist (Noida)
🏢 SEREKO
📍 Noida