Position Summary

- Location: Okhla Phase 3, New Delhi (Nearest Metro: Okhla NSIC – Purple Line; approx. 10 minutes)
- Experience Required: 3-5 years
- CTC offered: 3-4 LPA
- Employment Type: Full-Time, Permanent (Work from Office)
- Preferred Joining: Immediate
- Working days: 5 days (Monday to Friday)
- Employment type: Full-time | Permanent
- Role type: Individual Contributor
- Selection process: In-person interview at the Head Office, Delhi (can include written assessment)
- Opportunity to work with a brand with nearly four decades of industry presence

APPLICATION MUST BE SUBMITTED DEMO WORK/PORTFOLIO

Key Responsibility Areas

1. Platform Management

- Manage and publish content across LinkedIn, Instagram, X, Facebook and other relevant platforms, with a clear understanding of each platform's best practices.
- Ensure consistency, accuracy and quality of content across all social media platforms.

2. Content Creation

- Write compelling and engaging social media content focused on maximising audience reach, including creative copy and captions.
- Conceptualise creative ideas for multiple social media platforms to maximise audience engagement.
- Develop Reels, posts, news updates, announcements and other platform-relevant content aligned with audience interests.
- Conduct thorough content research to ensure all posts are accurate, informative, relevant and timely.
- Create and manage a social media content calendar to ensure planned, timely and consistent content distribution.

3. Audience Engagement

- Monitor audience interactions and respond to comments, messages and mentions in a timely and professional manner.
- Identify opportunities to increase audience engagement and build meaningful interactions with the brand.

4. Trend & Competitor Analysis

- Conduct regular competitor and industry analysis to understand market benchmarks and identify content opportunities.
- Stay updated on social media trends, formats, features and audience behaviour.
- Use relevant insights to refine the social media strategy and content approach.

5. Brand Consistency

- Ensure all social media content follows the organisation's brand voice, tone and communication guidelines.
- Maintain a consistent visual and narrative identity across all social media channels.

6. Team Coordination

- Coordinate with the Video Production and Graphic Design teams for the development of visual collaterals.
- Brief creative teams clearly on content requirements, concepts, formats and timelines.




- Ensure content is delivered as per the social media calendar and campaign requirements.

Preferred Candidate Profile

Relevant Industry Experience

- Experience in social media management for exhibitions, expos, trade fairs, service-based businesses or B2B organisations will be preferred.

English Communication

- Very good spoken English communication with transparent and confident articulation.

Camera Comfort

- · other social media content.

Idea Articulation

- Ability to clearly explain and present creative ideas, concepts and content approaches.

Reel Production Skills

- Basic understanding of Reel shooting both in front of and behind the camera, including framing, angles, transitions and basic shooting techniques.

Meme Content

- Portfolio should demonstrate experience in creating meme-based / topical social media content and an understanding of how such content can drive engagement.

Professional Competencies The ideal candidate should be able to think of the content idea, write the copy, understand the trend, shoot basic content and coordinate its execution — rather than being limited to posting content prepared by others. ___________________________________________________________________________

CANDIDATES CAN ALSO SHARE THEIR

APPLICATION + DEMO WORK (DEMO WORK IS A MUST) WITH THE FOLLOWING DETAILS AT [[email protected]]

We are particularly interested in work similar to this reference.

PLEASE SEND US

1. SOCIAL MEDIA PAGES

Share links to 2–3 social media pages/profiles that you have personally managed (Instagram, LinkedIn, X, or Facebook).

→ Please share active links only, not screenshots.

→ Briefly mention your exact role for each page — whether you managed it independently or were part of a team — so we can understand your specific contribution.

1. POSTS / REELS

Share links to 3–5 specific posts/reels that you personally created.
1. WRITTEN CONTENT

Share any relevant written content sample. This could include:
- Blog or article
- Reel/video script
- SEO content
- Long-form or short-form content




- Creative/feature article
- News piece
- Creative brief prepared for a designer/video editor, along with the final output link, if applicable

This is to help us assess your writing, content-thinking and creative direction ability — beyond just captions.

APPLICATION DETAILS

You can email the following to [email protected] — but please ensure your CV is attached.

Subject: Application – Social Media Strategist In your email, please include:

1. Current CTC
2. Take-home salary
3. Expected remuneration – Please quote a reasonable figure -we have already mentioned the CTC

4. Notice period

5. Current location
6. Are you currently in Delhi NCR? If yes, please specify your location.
7. This is an individual contributor role. Are you comfortable with this?

Pay: ₹18,000.00 - ₹30,000.00 per month

Benefits

- Flexible schedule
- Health insurance
- Leave encashment
- Paid sick time
- Provident Fund

Application Question(s):
- How many years of experience do you have in social media management, including post creation and content management?
- This is work from office role based in Okhla Phase III, Delhi. Are you comfortable with the location and work-from-office situation?
- If shortlisted, you'll need to interview with us at our Delhi office on a weekday (Monday to Friday). There won't be any virtual interviews or assessments. Does this work for you?

* Have you applied with an updated CV?

It should have details of

→ your current job /KRAs,

→ timelines i.e. Start month + year & end month + year for employment

→ and start + end year for education?

- Are you in Delhi NCR right now? What is your current location? Where are you presently situated? What is your current location? Where are you presently situated?
- What is your notice period (in days)?
- We’ve already mentioned the CTC range in the post 3-4 LPA — we hope you’ve reviewed it and are applying with full awareness of the same.
- What is your current annual CTC?
- What is your current fixed monthly net salary?

* Have you applied with your sample work? If not, please send your application, with ALL 6 requisite points to [email protected]

CV

Sample work

Current CTC + take-home

Notice period

Current location

Subject: Application for Social Media Strategist – Ref: Indeed

Language

- English (Required)

Location:
- Okhla, Delhi, Delhi (Preferred)

Work Location: In person

📌 Social Media Strategist | 5 day working (Okhla)
🏢 Exhibitions India Group
📍 Okhla