Job Summary

MISHO is looking for a highly analytical and commercially minded Shopify & E-commerce Growth Manager to own and optimise our global D2C website.

This role sits at the intersection of Shopify, e-commerce strategy, website optimisation, merchandising, analytics and growth. The ideal candidate should be equally comfortable identifying conversion opportunities through data, improving the customer journey, managing Shopify operations, and working with creative, marketing and development teams to execute changes.

The objective of the role is simple: continuously improve the website experience while driving conversion, revenue, average order value and customer lifetime value.

Key Responsibilities

Shopify & Website Management

- Own the day-to-day management and optimisation of the MISHO Shopify store.
- Manage product launches, collections, navigation, merchandising, product information, pricing and website updates.
- Ensure the website remains visually consistent with MISHO's brand identity while also being commercially effective.
- Identify and resolve website, checkout, navigation and UX issues.
- Work with developers and external partners on theme improvements, integrations and technical requirements.
- Evaluate Shopify apps and integrations, ensuring they add measurable value without compromising site performance.

E-commerce Growth & Conversion Optimisation

- Develop and execute a continuous CRO roadmap across the website.
- Analyse the customer journey from landing page through product discovery, PDP, cart and checkout.
- Identify friction points and opportunities to improve conversion.
- Run and evaluate A/B tests across layouts, messaging, merchandising, offers and user journeys.




- Optimise PDPs, collection pages, navigation, search, cart and checkout experience.
- Develop strategies to improve conversion rate, AOV, revenue per visitor and repeat purchase rate.

Analytics & Performance

- Track and report key e-commerce metrics including:
- Revenue
- Conversion Rate
- Average Order Value
- Revenue per Visitor
- Add-to-Cart Rate
- Checkout Conversion
- Customer Acquisition Cost
- Customer Lifetime Value
- Repeat Purchase Rate
- Use Shopify analytics, GA4 and other reporting tools to identify trends and opportunities.
- Build clear weekly and monthly e-commerce reports with actionable recommendations.
- Analyse performance by geography, channel, product, collection and customer segment.

Digital Merchandising

- Own online merchandising across jewellery and ready-to-wear.
- Analyse product and collection performance and optimise placement accordingly.
- Create commercially effective product groupings, cross-sells, bundles and recommendations.
- Work with the creative and marketing teams to ensure campaigns translate effectively onto the website.
- Support new product and collection launches from an e-commerce perspective.

Customer Journey & Retention

- Work closely with CRM/email marketing to improve the full customer lifecycle from acquisition through repeat purchase.




- Identify opportunities for personalisation and segmentation across the website.
- Support improvements to email capture, abandoned cart, browse abandonment, post-purchase and win-back journeys.
- Use customer behaviour and purchase data to inform website and merchandising decisions.

SEO & Organic Growth

- Work with the SEO team to ensure Shopify architecture, product pages, collections and technical setup follow best practices.
- Support technical SEO improvements including site structure, redirects, metadata, page speed and crawlability.
- Identify opportunities where SEO, content and merchandising can work together to drive qualified organic traffic.
- Stay informed on developments across SEO, GEO/AISO and e-commerce discovery.

Requirements

- 4–6 years of experience in Shopify, D2C e-commerce, website management or e-commerce growth.
- Robust hands-on experience managing Shopify / Shopify Plus stores.
- Experience working with a D2C brand, ideally within fashion, jewellery, luxury, beauty or lifestyle.
- Strong understanding of e-commerce funnels and conversion-rate optimisation.
- Experience with GA4, Shopify Analytics and Google Search Console.
- Strong Excel / Google Sheets skills and comfort working with large datasets.
- Understanding of CRM, retention and lifecycle marketing.
- Familiarity with SEO and technical website optimisation.
- Ability to brief and work effectively with developers.
- Excellent attention to detail and ability to manage multiple launches and priorities simultaneously.

Pay: ₹10,000.00 - ₹80,000.00 per month

Work Location: In person

📌 Shopify Growth Expert (Mumbai)
🏢 MISHO
📍 Mumbai