Paid Social Senior SpecialistAbout GUS Education India

GUS Education India (GEI) is the service arm of Global University Systems (GUS), a Europe-based international education organization. In India, GEI operates as a full-service digital marketing agency, delivering scalable online marketing solutions for GUS and its associated academic brands.

As a leader in building digital excellence for a portfolio of education brands, GEI is a rapidly growing organization that believes in achieving success through innovation, collaboration, and data-driven marketing strategies.

Job Purpose The Paid Social Senior Specialist will work closely with the Manager - Paid Social and brand marketing teams to develop and execute paid social campaigns that support key business and marketing objectives.

The role includes

- Campaign planning and execution
- Budget management and pacing
- Campaign optimization
- Performance reporting and analysis
- Staying updated with industry trends and emerging social media platforms

Desired ProfileEducational Qualification
- Bachelor's Degree in Marketing, Communications, Business, Digital Marketing, or a related field.
- Equivalent skilled qualifications will also be considered.

Skills & CompetenciesTechnical Skills
- Strong understanding of paid social advertising platforms.
- Experience with campaign optimization and performance analysis.




- Knowledge of third-party bid management tools.
- Strong analytical and quantitative skills.
- Advanced Microsoft Excel skills.
- Proficiency in Microsoft Office Suite.

Core Competencies
- Genuine interest in social media and emerging digital platforms.
- Excellent writing and editing skills.
- Strong customer-service orientation.
- Excellent organizational and time-management abilities.
- Ability to manage multiple projects simultaneously.
- Strategic thinking and problem-solving capabilities.
- Strong attention to detail and accuracy.
- Ability to derive actionable insights from data.
- Curiosity and passion for continuous optimization and experimentation.
- Effective stakeholder and client communication skills.
- Ability to work independently and collaboratively within a team environment.
- Adaptability to changing business requirements and priorities.

Relevant Experience
- Minimum 4 years of experience in:
- Paid Social Media Advertising
- Media Buying
- Campaign Management
- Social Media Strategy Development

- Demonstrated experience managing campaigns across multiple social platforms.
- Strong understanding of emerging paid social technologies, trends, and best practices.
- A true social media enthusiast with a passion for leveraging innovative advertising solutions to drive business results.

📌 Senior Specialist - Paid Social (Hyderabad)
🏢 GUS EDUCATION INDIA
📍 Hyderabad