Senior Performance Marketing Manager — Meta & Google Ads

Company: HypeSquad Digital Solutions

Position: Senior Performance Marketing Manager

Experience: 3–4 Years

Employment Type: Full-Time

Work Location: Delhi NCR / On-Site

Department: Performance Marketing

About HypeSquad

HypeSquad Digital Solutions is a Digital Growth Systems Agency helping businesses build stronger brands, generate qualified leads, acquire customers, and scale through performance marketing, websites, automation, and data-driven growth systems.

We are looking for a highly experienced, numbers-driven Performance Marketing Manager who can independently manage and scale Meta and Google Ads campaigns across multiple client accounts.

This is a hands-on ownership role for someone who understands that performance marketing is not just about running ads — it is about managing budgets, improving ROAS, controlling CAC/CPA, understanding funnels, testing creatives, and driving measurable business growth.

The Candidate We Are Looking For

We are specifically looking for someone with:

- 3–4 years of hands-on performance marketing experience
- Proven experience managing ₹15–20 Lakhs+ monthly advertising budgets
- Experience handling ₹4–5 Crore+ cumulative advertising spend
- Demonstrable experience achieving and maintaining ROAS in the 6X–10X range on relevant campaigns/accounts
- Strong hands-on expertise in both Meta Ads and Google Ads
- Experience managing multiple campaigns/accounts simultaneously
- Strong analytical and commercial understanding of paid acquisition
- Ability to independently take ownership of campaign strategy, execution, optimization and scaling

Important: Candidates should be able to substantiate their claimed budget and ROAS experience with actual campaign/account examples during the interview. Key Responsibilities1. Meta Ads Management

- Plan, build, launch and optimize Meta campaigns across Facebook and Instagram.
- Manage Sales, Leads, Conversion, Remarketing and other relevant campaign objectives.
- Develop campaign structures for prospecting, retargeting and customer audiences.
- Manage Advantage+ campaigns and other relevant Meta campaign formats.
- Optimize budgets, audiences, placements, bidding and campaign structures.
- Identify creative fatigue and coordinate with the creative team for new concepts.
- Conduct structured testing of:
- Creatives
- Hooks
- Copy
- Offers
- Audiences
- Landing pages
- Campaign structures
- Analyze campaign-level and account-level performance to identify scaling opportunities.

1. Google Ads Management

Hands-on experience with:
- Google Search Ads
- Performance Max
- Shopping Ads
- Display Ads
- YouTube Ads
- Remarketing
- Keyword research and search-term analysis
- Bidding and budget optimization
- Negative keyword management
- Feed/product optimization where applicable





The candidate should understand how to allocate budgets between Meta and Google based on business objectives and performance.
1. Budget & ROAS Ownership

You will be responsible for managing significant paid-media budgets and making data-driven allocation decisions.

Expected experience:

- Monthly ad spend: ₹15–20 Lakhs+
- Cumulative spend handled: ₹4–5 Crore+
- Proven exposure to campaigns/accounts achieving 6X–10X ROAS
- Ability to scale spend without blindly compromising efficiency

The candidate should understand the relationship between: Ad Spend → CAC/CPA → Conversion Rate → AOV → Revenue → ROAS → Profitability

1. Tracking & Analytics

Strong understanding of:
- Meta Pixel
- Meta Conversions API
- Google Ads Conversion Tracking
- GA4
- Google Tag Manager
- UTM tracking
- Conversion events
- Attribution
- Looker Studio / reporting dashboards
- Google Sheets / Excel

Google's own documentation emphasizes accurate conversion values and tracking as a foundation for value-based bidding and Target ROAS optimization.
1. Funnel & CRO

The candidate should not look at ads in isolation. You will analyze the complete funnel:

Ad → Landing Page → Lead/Product Page → Checkout/Form → Conversion → Revenue

Responsibilities include

- Identifying funnel drop-offs
- Improving landing-page conversion rates
- Suggesting CRO experiments
- Evaluating lead quality
- Working with the website/development team
- Improving offer positioning
- Identifying reasons behind high CPA or low ROAS

1. Creative Strategy

Work closely with:
- Graphic Designers
- Video Editors
- Content Strategists
- Copywriters
- Web Developers

You will translate campaign data into creative requirements.

For example

"This hook is generating a higher CTR but lower conversion rate.""This audience is converting, but frequency is increasing.""UGC creatives are producing a lower CPA than static creatives."

The candidate should be able to explain what creative should be produced and why, rather than simply asking the creative team for "more ads."

1. Reporting & Decision Making

Prepare regular:
- Daily performance monitoring
- Weekly performance reports
- Monthly performance reports
- Budget utilization reports
- ROAS/CAC/CPA analysis
- Campaign scaling recommendations
- Testing roadmaps

Reports should answer: What happened? → Why did it happen? → What are we changing? → What should we scale?

Key Performance Metrics





You should be comfortable working with:

- ROAS
- CAC
- CPA
- CPL
- CTR
- CPC
- CPM
- CVR
- AOV
- Revenue
- Conversion Rate
- Frequency
- MER / blended ROAS
- LTV
- Contribution margin

Required SkillsMandatory
- Meta Ads Manager
- Google Ads
- Performance Marketing
- Media Buying
- Campaign Scaling
- ROAS Optimization
- CAC/CPA Optimization
- Conversion Tracking
- Meta Pixel
- Google Analytics 4
- Google Tag Manager
- Excel / Google Sheets
- Funnel Analysis
- Creative Testing
- Budget Management

Preferred
- D2C / E-commerce experience
- Lead-generation campaigns
- Shopify
- WordPress
- CRM integration
- WhatsApp lead funnels
- Looker Studio
- Meta CAPI
- Google Merchant Center
- Landing-page optimization
- Agency experience

What Will Make You Stand Out Candidates with documented experience scaling an account from lower spend to ₹15–20L+ monthly spend while maintaining strong efficiency will be strongly considered.

During the interview, be prepared to explain:

- Your largest monthly ad budget handled personally.
- Total approximate ad spend managed.
- Your best-performing Meta campaign.
- Your best-performing Google campaign.
- Highest ROAS achieved and over what period.
- Starting ROAS vs. ROAS after optimization.
- Monthly spend before and after scaling.
- What exactly you changed to improve performance.
- Your approach when ROAS suddenly drops.
- How you decide when to scale or stop a campaign.

Candidate Assessment Shortlisted candidates may be asked to complete a practical performance-marketing case study involving:
- Campaign analysis
- Budget allocation
- ROAS calculation
- Scaling strategy
- Creative testing strategy
- Meta campaign structure
- Google Ads strategy
- Tracking/attribution diagnosis

Personal Attributes We are looking for someone who is:
- Highly analytical
- Commercially minded
- Data-driven
- Comfortable with large budgets
- Fast at identifying problems
- Strong at experimentation
- Detail-oriented
- Proactive
- Accountable for results
- Comfortable working in a fast-moving agency workplace

We are not looking for someone who only knows how to set up campaigns. We are looking for someone who can own performance.

Compensation

Salary: ₹25,000–₹50,000/month + performance incentives

Final compensation will depend on demonstrated experience, scale of budgets personally managed, and ability to demonstrate measurable performance results.

Apply

Candidates should share their

- Updated CV
- Portfolio / case studies, if available
- Largest monthly ad budget personally managed
- Highest verified ROAS achieved
- Platforms handled
- Industry/category experience
- Notice period
- Current and expected compensation

Subject: Application — Senior Performance Marketing Manager Pay: ₹25,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Senior Performance Marketing Manager — Meta & Google Ads (Noida)
🏢 Hype Squad
📍 Noida