Senior Marketing Automation Specialist (Devanahalli)

Senior Marketing Automation Specialist (Devanahalli)

27 Sep
|
Haparz
|
Devanahalli

27 Sep

Haparz

Devanahalli

BANGALORE LOCATION IS AVAILABLE

NO FRESHER WILL BE PREFERRED

We are looking for Senior Marketing Automation Specialist as a Full Time for our IT Company.

Location- Bangalore

Experience- 5 years

Budget- As per company standard

Notice Period- Immediate Joiner

QA Specialist – Marketo Marketing Operations

Purpose

Ensure quality, accuracy, and compliance across all Marketo campaign builds, data processes, and integrations before production activation.

Major Responsibilities

Campaign QA

- Validate email builds: copy accuracy, link integrity, image rendering, segmentation logic
- Test nurture/triggered workflows: step sequencing, wait times, conditional branches
- Audit A/B test setup: variant parity, audience sampling, randomization logic
- Verify landing page form functionality: submission flow, field mapping, GDPR compliance
- Cross-browser/device rendering validation for email and web assets

Program QA

- Validate web form program end-to-end: capture logic, data routing, confirmation messaging
- Test event program flows: registration, confirmation, reminder sends, post-event follow-ups
- Audit audience segmentation: filter accuracy, list counts vs. expected, smart list logic




- Verify content syndication feeds: data structure, field mappings, sync completion

Data QA

- Validate MQL/non-MQL data uploads: schema, normalization, deduplication
- Audit data processing scripts/manual uploads for completeness and accuracy
- Test Salesforce/third-party sync: lead field mapping, data consistency
- Identify and flag data quality issues pre-activation

Third-Party & Integration Testing

- Test third-party HTML email rendering and tracking
- Validate API integrations and manual data exchanges
- Verify platform-to-platform data flow (Marketo ↔ Salesforce, syndication partners, etc.)

Required Skills

- 3 years QA in marketing automation or MarTech platforms
- Robust Marketo platform knowledge (workflow logic, segmentation, data model)
- Attention to detail; test case documentation
- Basic SQL/Excel for data validation
- HTML literacy (email rendering, form debugging)

Nice-to-Have

- Salesforce CRM experience
- API and data integration testing
- Performance/load testing
- Agile/sprint-based QA process

📌 Senior Marketing Automation Specialist (Devanahalli)
🏢 Haparz
📍 Devanahalli

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