Function/Group:

India Sales

Experience:

5-7 Years

Location:

India

About Tally The pioneers of software product industry in India, we are a technology and innovation led company simplifying the lives of small and medium businesses over the last three decades. With our cutting-edge technology, we have had the privilege to reach over 2.5 million business globally and cater to more than 7 million users in over 100 countries. We are passionate about the SMEs’ growth and aim to deliver the best for their business through our product innovation and excellence.

Our teams develop some of the most ingenious solutions that suit the unique requirements of millions of businesses across the globe. With a market share of 75% in India, we have a strong foothold in the Middle East and are also serving customers in SAARC & APAC, Africa, and North America. Our robust network of 28000+ partners help us deliver unmatched customer experience in sales, support, and services globally.

With a sole purpose of Making Everyone Who Touches Tally, Happier, we aim to be the technology fabric that drives the economic growth of the world, by 2030.

Culture & Values

Over the years, we have nurtured a value-based culture that let individuals follow their lead and support them in their growth journey with us. We value honesty and integrity, prioritize a people-first culture, pursue excellence, and drive impactful innovation with simplicity.

Our vision at Tally is to ensure that all employees get access to equal opportunities, with decisions grounded on performance, merit, competence, and potential. We are dedicated to fairness and transparency in our policies. By fostering diversity and equality, we strive to eliminate all forms of discrimination.

We are committed to an inclusive leadership where our leaders ensure that our people are empowered to be at their best, professionally, and personally. We take great pride in our work culture which has helped become a proud member of the elite Kincentric Best Employers Club!

India Sales:

India Sales function within Tally focuses on driving high quality customer engagement at scale.



We are enthusiastic and growth focused team who support in building great brand experiences for customers and partners. Our sales experts work closely with the Partner ecosystem to ensure consistent delivery of delightful customer experiences and collaborative associations across geography.

We are obsessed with the voice of our customers to fuel product innovation and profitable growth of our partners. You will get to coordinate with our partners by meeting new people and building a lasting relationship with the best tech sales team in the country.

We believe in

- Build: A profitable partner ecosystem mentored to be enthusiastic, domain expert, customer centric.
- Drive: Consistent Tally way of sales embracing consultative selling approach for delivering uniform brand experience.
- Empower: Automate and enable small and medium enterprises with #Magicoftally to fully participate in India growth story.
- Equip: Be the most effective source of Voice of Customer (VoC) for Product Innovation team and Marketing.

What You Will Own Build and nurture Tally’s professional influencer ecosystem across CAs, GST practitioners, tax consultants, professional associations, and other business advisors. Leverage these trusted relationships to drive product advocacy, generate qualified referrals, enhance customer education, and gather actionable market insights.

Where Your Expertise Meets Our Future

- 5–7 years of experience in influencer relations, community management, partner marketing, professional outreach, or B2B ecosystem development.
- Experience engaging CAs, tax professionals, GST practitioners, industry bodies, or professional associations.
- Solid relationship-building, stakeholder management,



and communication skills with a focus on long-term engagement.
- Proven ability to design and manage large-scale professional engagement programs, events, and referral initiatives.
- Proficiency in CRM tools, engagement tracking, reporting, and data-driven program management.
- Ability to translate product and regulatory information into relevant, audience-focused narratives.
- An established professional network is desirable, along with the ability to build scalable and organization-owned relationships.

The Scope of Your Influence

- Own the zonal influencer-relations strategy and engagement priorities.
- Map, segment, and prioritise the influencer ecosystem based on profession, geography, reach, credibility, engagement, and advocacy potential.
- Build and nurture long-term relationships with key influencers and professional associations.
- Improve awareness, understanding, and confidence in Tally’s products within the professional advisory community.
- Activate influencers through seminars, webinars, roundtables, association partnerships, content collaborations, and professional forums.
- Drive the effectiveness of influencer initiatives through advocacy, qualified referrals, opportunity progression, customer education, and product adoption.
- Develop and maintain a strong network of speakers, advocates, subject-matter experts, and association partners.
- Ensure all product and regulatory communication is accurate, relevant, and aligned with Product Excellence.
- Capture and share influencer insights on customer needs, regulatory developments, market trends, competitor activity, and adoption barriers.
- Establish governance for capturing, qualifying, and assigning influencer-generated referrals to the appropriate stakeholders.
- Track follow-up and progression of influencer-generated opportunities through the sales funnel.
- Strengthen Tally’s credibility and brand perception within the accounting, taxation, and business advisory ecosystem.
- Ensure ethical engagement, compliance, and appropriate brand representation across all influencer initiatives.

📌 Senior Influencer Success Manager / Lead - Influencer Success - Delhi
🏢 Tally Solutions
📍 Delhi