We are hiring : Senior Executive- Social Media

Location: Delhi | Onsite

Company: ANJ Creations Pvt. Ltd.

Industry: Advertising & Creative Communications

Experience: 4–6 Years

About the Role

ANJ Creations Pvt. Ltd. is looking for a Senior Executive – Social Media to work closely on the Ministry of Tourism account and contribute to high-visibility government and destination marketing campaigns.

This is a creative, strategic, and client-facing role for someone who understands how brands are built on social media and can translate a brief into compelling campaigns, content, and digital experiences.

The ideal candidate should have a strong understanding of brand communication, campaign strategy, social media trends, influencer marketing, content ideation, and client servicing , with the ability to confidently present ideas and manage multiple stakeholders.

What You'll Own

- Develop and execute social media strategies and content plans for the Ministry of Tourism and related tourism campaigns.
- Understand the brand's positioning, communication objectives, target audiences, and tourism priorities and translate them into relevant digital content.
- Ideate and develop creative campaigns, digital properties, topical content, and social-first communication around destinations, tourism initiatives, festivals, experiences, and national campaigns.
- Develop monthly/weekly content calendars aligned with campaign objectives, key tourism moments, government initiatives, and relevant cultural occasions.
- Work closely with creative, design, video, copy, and client servicing teams to take campaigns from ideation to execution .
- Develop campaign pitches and creative presentations for clients, including campaign concepts, content pillars, social media strategies,



influencer plans, and execution ideas.
- Identify and evaluate relevant influencers, creators, travel communities, and digital personalities for tourism campaigns and brand collaborations.
- Conceptualise and execute influencer marketing campaigns , including influencer identification, campaign briefs, content direction, coordination, and performance tracking.
- Stay updated on travel, tourism, social media, cultural, and digital trends and identify opportunities for real-time communication.
- Monitor social media conversations, audience sentiment, competitor activity, and emerging trends to identify relevant communication opportunities.
- Coordinate with Ministry/client stakeholders for briefs, presentations, feedback, approvals, and campaign execution.
- Ensure that all communication is aligned with brand guidelines, government communication requirements, campaign objectives, and stakeholder expectations .
- Track campaign performance and contribute to social media analytics, insights, and reporting .
- Manage multiple projects and deadlines while maintaining quality and consistency across platforms.

What We're Looking For
- Bachelor's/Master's degree in Mass Communication, Journalism, Advertising, Marketing, or a related field .
- 4–6 years of experience in social media, digital marketing, advertising, or creative agencies.




- Prior experience handling Government, Ministry, PSU, tourism, destination, institutional, or large-scale brand accounts will be strongly preferred.
- Robust understanding of brand strategy, social media communication, campaign planning, and digital storytelling .
- Demonstrated ability to develop creative campaign ideas and present/pitch them to clients .
- Hands-on understanding of influencer marketing and creator collaborations .
- Excellent communication and presentation skills, with the confidence to interact directly with senior clients.
- Good understanding of Instagram, Facebook, X, YouTube, and other relevant digital platforms.
- Ability to understand briefs, challenge ideas constructively, and convert strategic objectives into creative, actionable campaigns .
- Strong organisational skills and the ability to manage multiple stakeholders and projects simultaneously.

What You'll Get
- Opportunity to work on high-visibility Ministry of Tourism and government communication campaigns .
- Exposure to large-scale destination marketing, brand campaigns, influencer marketing, and integrated digital communication .
- Opportunity to work closely with creative, strategy, design, video, and client servicing teams.
- A fast-paced agency environment with creative ownership and direct client exposure .
- Experience working on campaigns with national-level reach and public impact.

Why Join Us Work on high-impact government and public communication campaigns. Collaborative, fast-paced agency culture with real ownership. Exposure to multi-disciplinary, largescale campaign work.

Interested candidates can share their Cv and Portfolio on [email protected] and [email protected]

📌 Senior Executive Social Media (Delhi)
🏢 ANJ Creations
📍 Delhi