Key Responsibilities

- Develop and execute digital marketing and lead-generation strategies across Google, Meta, LinkedIn, YouTube and other platforms.

- Drive campaigns for Care360, AURUM, ReviveLab, CIYAN, Cyrix Academy and Cyrix Shop.

- Manage the complete digital funnel: Reach Enquiry MQL SQL Opportunity Revenue.

- Drive e-commerce growth through SEO, paid campaigns, remarketing, email/WhatsApp marketing and conversion optimization.

- Develop content for websites, blogs, social media, videos, landing pages and digital campaigns.

- Own SEO and website performance, improving organic visibility, traffic and conversions.

- Develop social-media strategies and strengthen Cyrix's digital brand and thought leadership.

- Monitor CPL, CAC, MQL-to-SQL conversion, ROAS, website conversion and revenue contribution.

- Conduct A/B testing and use analytics to continuously improve campaign performance.

- Work with sales, CRM teams, agencies and creative partners to improve lead quality and conversion.





- Support digital growth across India, Middle East and Africa.

Key Requirements

- 10 years of solid experience in Digital Marketing / Performance Marketing.

- Proven experience in lead generation and demand generation.

- Strong knowledge of Google Ads, Meta Ads, LinkedIn Ads, SEO, Analytics and CRO.

- Experience in e-commerce growth and customer acquisition.

- Strong content, storytelling and campaign management skills.

- Commercial and analytical mindset with understanding of leads, conversion, CAC, ROAS and revenue.

- CRM experience; Salesforce is an advantage.

- Experience managing agencies, freelancers and digital partners.

- Healthcare, MedTech, capital equipment, B2B technology or complex-consideration products preferred.

- Bachelor's/Master's degree in Marketing, Digital Marketing, Business, Communications or related

📌 Senior Digital Marketing Specialist (Bengaluru)
🏢 Cyrix Health Care
📍 Bengaluru