Responsibilities

- Devise sales strategy to maximize customer share by upselling and cross-selling as appropriate.

- Handle Horeca Channel (Hotel, Bar and Restaurants, Supermarket, Hyper Market, Institution, Cafeteria, etc.) for all SKUs.

- Responsible for achievement of Sales Targets assigned on monthly, quarterly, half yearly yearly, and yearly basis.

- Maximize volume and revenue in Key accounts by utilizing fact-based selling methods.

- Fostering solid relationships with major Hotel chains, Restaurants

- Maintain and monitor, and regularly evaluate pricing and contracts, to provide products and services that meet standards of quality, timeliness and cost.

- Liaise with Head Office to get competitive pricing and get better deals.

- Responsible for ensuring 100% fill rate, PO follow-up, and smooth delivery of PO.

- Meet potential channels/ new leads with Sales executives/buyers and obtain sales orders.

- Ensure clear and effective communication.

- Develop Key account-specific business plans and measure performance against set targets.

📌 Senior Business Development Executive | Delhi | Gurugram | Veeba
🏢 VRB Consumer Products
📍 Delhi