Appoint, manage and develop distributors across Mumbai, Pune and other key markets in the Western region. Drive primary and secondary sales for the General Trade channel. Achieve monthly and quarterly sales targets.
Expand numeric and weighted distribution and increase outlet reach. Ensure product availability across key General Trade outlets. Monitor distributor stock levels, stock rotation and liquidation. Effectively manage expiry and Return to Vendor (RTV).
Ensure timely payment collection from distributors and key accounts. Monitor distributor outstanding and adherence to approved credit limits. Conduct periodic ledger reconciliation with distributors and direct stores.
Minimize overdue payments and improve working capital efficiency. Plan and execute regular market visits with sales representatives. Implement trade schemes and monitor their effectiveness and ROI.