Role & responsibilities

Job Summary

Lead regional sales strategy and business growth across multiple states, manage Area Sales Managers and key channel relationships, and deliver regional revenue, market-share and channel-development objectives.

Job Responsibilities

- Develop and lead the regional sales strategy and annual business plan in alignment with organizational objectives.
- Own regional revenue, growth, market-share and channel-development targets across assigned states.
- Set and cascade state/area-wise targets, priorities and business plans for Area Sales Managers and channel

partners.
- Lead, guide and review the performance of Area Sales Managers / regional sales team and ensure achievement of

agreed KPIs.
- Develop regional distributor, dealer and systems-integrator strategy, including channel expansion, productivity

and rationalization.
- Identify high-value regional opportunities across retail, B2B, institutional and strategic accounts and drive

business closure.
- Monitor state-wise sales, inventory, collections, secondary sales, pipeline and forecasts through regular MIS and

review mechanisms.
- Analyze regional market trends, competitor strategies, pricing and customer requirements and formulate

appropriate counter-strategies.
- Build relationships with key distributors, large dealers, systems integrators and strategic customers across the

region.
- Coordinate with senior management, Product, Marketing, Service, Supply Chain and Finance teams for regional

business execution.
- Drive regional sales reviews, partner meets, product launches and capability-building initiatives for the sales team

and channel partners.




- Provide regional market intelligence and product feedback to management and support decisions on pricing,

product mix and market expansion. Qualification & Functional Knowledge
- B.Tech / B.E / MBA or equivalent qualification.
- 10-15 years of total professional experience, with strong relevant experience in solar inverter / electrical &

electronics sales.
- Proven experience in channel sales, distribution, dealer management and business development for solar inverters

or similar products.
- Strong understanding of solar inverter applications, market dynamics and channel ecosystem.
- Experience in managing sales targets, forecasts, MIS and performance reviews.
- Solid customer, channel-partner and stakeholder management skills.

Desired Functional Knowledge & Skills :
- Proven track record in solar inverter, energy meter, electrical/electronic or similar product categories.
- Strong network of distributors, dealers, systems integrators and retail partners.
- Proficiency in MS Office / MIS reporting and sales performance tracking.
- Excellent communication, negotiation, presentation and relationship-management skills.
- Strong market orientation with willingness to travel extensively within the assigned geography.
- Ability to work under pressure, solve business problems and take timely decisions.

Desired Competencies :
- Leadership & Team Management
- Business Development & Achievement Orientation
- Customer & Channel Focus
- Analytical Thinking & Problem Solving
- Initiative & Ownership
- Planning & Organizing
- Effective Oral & Written Communication
- Market Orientation
- Continuous Learning

📌 Regional Sales Manager (New Delhi)
🏢 Apcell Infotech
📍 New Delhi