Gashwa Technologies Pvt. Ltd. is looking for a results-driven PPC Executive to manage and optimize paid advertising campaigns across Google Ads and social media platforms.
Responsibilities
- Plan, create, manage, and optimize PPC campaigns.
- Manage Google Ads and Facebook/Instagram Ads campaigns.
- Conduct keyword research and competitor analysis.
- Create and optimize ad copies, ad groups, and targeting.
- Monitor campaign performance, budgets, CPC, CTR, conversions, and ROI.
- Identify negative keywords and optimize keyword targeting.
- Perform A/B testing of ads and landing pages.
- Analyze campaign data and prepare performance reports.
- Continuously optimize campaigns to improve leads, conversions, and overall ad performance.
- Stay updated with the latest PPC and digital advertising trends.
Requirements
- Basic to good knowledge of Google Ads and Facebook Ads.
- Understanding of PPC, keyword research, bidding, targeting, and conversion tracking.
- Analytical and problem-solving skills.
- Positive communication and reporting skills.
- Ability to manage advertising budgets effectively.
- Experience with Google Analytics/GA4 is an advantage.
- Freshers with relevant knowledge and skills can also apply.
What We Offer
- Hands-on experience with real advertising campaigns.
- Opportunity to work across multiple industries and projects.
- Learning and professional growth opportunities.
- Supportive and collaborative work environment.