Role Summary

This is not a narrow ads-manager role. You will own customer acquisition through paid channels, use data to improve business decisions, support operational automations, and act as a key marketing coordinator across external partners. You should be equally comfortable looking at campaign numbers, launching a Meta campaign, building a Razorpay page, reviewing lead funnels, and coordinating with creative/SEO partners.

Key Responsibilities

1. Paid Advertising Ownership

- Understand monthly business goals (leads, bookings, CAC, revenue)

- Build acquisition strategy across Meta, Google and relevant channels

- Plan campaign structure, targeting, budgets and testing roadmap

- Identify creative opportunities and brief content team/agencies

- Launch, monitor and optimize campaigns daily

- Improve CPL, conversion rate, ROAS and lead quality

- Scale winning campaigns systematically

1. Data Analytics & Growth Insights

- Analyze GA4, ad platforms, Microsoft Clarity and internal sales data

- Track funnel performance from click to booking

- Identify drop-offs, friction points and customer behaviour trends

- Build weekly dashboards and actionable reports

- Use data to improve campaigns, website performance and decisions

- Recommend experiments backed by numbers

1. Sales & Automation Support

- Build or manage simple operational workflows

- Create Razorpay pages / payment flows

- Improve lead routing and follow-up systems

- Support CRM integrations, WhatsApp workflows or automations





- Help reduce manual effort across sales operations

1. Marketing Coordination

- Act as Vandans single point of contact for agencies/freelancers

- Coordinate with content teams for creatives and shoots

- Perform SEO and AEO activities to improve presence

- Ensure timelines, quality and execution discipline

- Bring clarity, speed and accountability across partners

What Were Looking For Must Have

- 36 years experience in performance marketing / growth roles

- Robust hands-on experience in Meta Ads and Google Ads

- Proven track record of improving CPL / CAC / conversions

- Strong analytical ability and comfort with data

- Ownership mindset with bias for action

Good to Have

- Experience in D2C businesses

- Familiarity with GA4, Clarity, Zapier / automation tools

- Landing page conversion optimization experience (shopify)

- Startup / high-growth company experience

- Basic design or copy sense

What Success Looks Like Within First 90 Days

- Paid campaigns become structured and performance-driven

- CPL / lead quality improves meaningfully

- Reporting becomes clear and decision-oriented

- Key automations reduce manual work

- External agencies move faster with better accountability

Why Join Vandan?

- Opportunity to build a high-growth consumer brand early

- High ownership role with direct business impact

- Work across marketing, analytics and growth systems

- Fast execution environment with room to create

UNDERSTANDING OF MARATHI IS A MUST TO APPLY

📌 Performance Marketing Manager (Pune)
🏢 Vandan Holy Services
📍 Pune