Location: Noida, Sector 58. In office.

Compensation: 20-25 LPA fixed, plus performance bonus

WHO WE ARE

Indya and Faballey are 2 brands owned by High Street Essentials, which sells wedding and occasion wear to Indian-origin women in the US, UK, Canada and Australia. Our growth comes from outside India. Very few Indian brands have built a real direct-to-consumer business in Western markets. We have. And were looking for a performance marketing execution expert to join our team.

THE JOB, IN ONE LINE

You will spend INR 30 crores per year to acquire customers for a Indian fashion brand selling only in International markets.

READ THIS BEFORE YOU APPLY

Indya sells occasion wear and wedding wear to Indian-origin women in the United States, United Kingdom, Canada and Australia. We have no meaningful India business This is a core execution role. You will build campaigns, break them, and rebuild them yourself.

WHAT YOU OWN

1. The spend. INR 30 Crores a year across Meta and Google, in 4-6 currencies. You set the split. You defend it with numbers.
2. Current customers. You are the primary source of first-time buyers for the brand.
3. The measurement layer. If the tracking lies, it is yours to find and fix.

GOOD TO HAVE We will check each of these on the first call. Apply only if you can answer all six.

1. You have personally run more than 12 Crores of annual paid media. Not “worked on”. Ran.




2. You have run paid media into the United States or the United Kingdom, in USD or GBP. You know what those CPMs do to a playbook built in India. International experience is a bonus, not a must.
3. You have built or repaired a server-side conversion setup: Meta CAPI, Google Enhanced Conversions, or a server-side GTM container. You can state your event match quality number and how you raised it.
4. You have segmented a Shopping feed with custom labels. You can explain what you segmented on, and what it changed.
5. You have run at least one incrementality test, such as a geo holdout, a conversion lift study or a PSA test. And you can tell us what it proved wrong.
6. You build your own analysis. Pivots at minimum. SQL, BigQuery or Google Ads scripts is better.
7. Multi-country Merchant Center setup, including feed rules and per-market currency, shipping and tax configuration.
8. High-AOV considered purchase categories. Long consideration windows change attribution, creative and bidding all at once.

WHAT WE WILL MEASURE All four are inside your control. Blended ROAS is not on this list, because you do not set our prices, our site experience or our return policy.

– New customer CAC

– Ecosystem ROAS

– Contribution margin after ad spend

– Measurement integrity

📌 Performance Marketing Manager - Meta and Google (Noida)
🏢 High Street Essentials
📍 Noida