Performance Marketing Executive

Department: Digital Marketing / Performance Marketing

Location: On-site — Kozhikode

Employment Type: Full-Time

Reports To: Digital Marketing Head

ROLE PURPOSE The Performance Marketing Executive is responsible for supporting digital campaign execution, paid marketing activities, social media marketing, lead generation, sales coordination, reporting, and optimization-driven marketing activities across digital platforms.

This role exists to support online growth, campaign performance, lead tracking, sales follow-up visibility, and target achievement through consistent execution, coordination, and performance-focused digital marketing operations.

The role combines campaign execution, optimization support, reporting visibility, and sales team coordination to improve lead-to-conversion performance and overall marketing effectiveness.

KEY RESPONSIBILITIES

1. Social Profile Handling & Digital Presence Support

· Support management of assigned social media profiles and digital platforms

· Maintain posting visibility and execution consistency across assigned channels

· Coordinate social publishing activities related to campaigns and promotions

· Monitor engagement observations and platform activities

· Maintain visibility on assigned social media workflows

· Sales Closing

2. Competitor Research & Market Observation

· Conduct competitor analysis and digital market observation activities

· Monitor campaign trends, audience engagement patterns, and communication approaches

· Identify digital marketing observations and optimization opportunities

· Maintain visibility on competitor movement and digital performance trends

3. Marketing Strategy Support (Online)

· Support implementation of online marketing strategies and campaign activities

· Coordinate execution-related activities aligned with campaign objectives

· Assist in improving digital visibility and audience engagement activities

· Support campaign planning and optimization coordination

4. Influencer Research & Coordination

· Identify relevant influencers and collaboration opportunities

· Support influencer research and campaign coordination activities

· Maintain visibility on influencer deliverables and engagement observations

· Support smoother coordination of influencer-related campaign activities

5. Social Media Marketing & Optimization

· Support social media marketing activities across assigned platforms

· Monitor audience engagement trends and campaign observations

· Support optimization activities for improved reach, engagement, and campaign performance

· Maintain visibility on content and communication performance updates

· Coordinate execution-related follow-ups with internal teams

6. Google Ads & Paid Campaign Execution

· Support execution and monitoring of Google Ads campaigns

· Maintain visibility on campaign activities and optimization updates

· Support audience targeting and campaign execution activities

· Coordinate internal follow-ups related to campaign requirements

· Support reporting and tracking of campaign performance observations

7. Telecaller Monitoring & Coordination

· Support monitoring of tele-calling activities connected to campaign-generated leads

· Maintain visibility on lead follow-up and response updates





· Coordinate communication updates related to campaign enquiries and responses

· Support smoother coordination between digital and sales-related workflows

· Identify the issues in sales

8. Sales Tracking & Reporting

· Maintain campaign and sales tracking reports accurately

· Support preparation of reports and performance updates

· Track lead movement, engagement observations, and campaign-related updates

· Maintain workflow visibility on assigned campaign activities and pending actions

PERFORMANCE & DELIVERY ACCOUNTABILITY The Performance Marketing Executive is accountable for:

· Campaign execution consistency

· Paid marketing workflow visibility

· Reporting and tracking accuracy

· Optimization implementation support

· Audience engagement visibility

· Lead coordination and follow-up visibility

· Campaign responsiveness and execution reliability

· Coordination discipline across assigned activities The role is expected to maintain accountability, execution responsiveness, optimization awareness, and proactive communication behaviour.

OWNERSHIP EXPECTATIONS The individual in this role is expected to:

· Take ownership of assigned campaign and execution activities

· Maintain proactive communication regarding workflow movement and updates

· Follow through consistently on assigned responsibilities

· Escalate blockers or campaign concerns proactively

· Maintain visibility on assigned campaign activities and pending actions

· Support smoother coordination between teams

· Maintain accountability on deliverables, reporting updates, and execution follow-through

· Sales Target & ROI

ACCOUNTABILITY AREAS The Performance Marketing Executive is accountable for:

· Campaign execution support

· Social media marketing coordination

· Competitor and influencer research

· Paid campaign visibility and tracking

· Lead and sales tracking support

· Reporting and workflow updates

· Campaign optimization coordination

· Execution follow-through and responsiveness

· Sales

SUCCESS OUTCOMES

Success in this role is defined by:

· Improved campaign execution consistency

· Better reporting and workflow visibility

· Faster campaign follow-through and responsiveness

· Improved audience engagement observations

· Better optimization support and campaign coordination

· Accurate reporting and tracking updates

· Improved coordination between campaign and sales activities

· Stronger execution reliability across digital workflows

· Sales target achievement

DECISION & ESCALATION BOUNDARIES The Performance Marketing Executive is expected to independently handle:

· Routine campaign execution activities

· Social media coordination support

· Competitor and influencer research updates

· Campaign reporting and workflow tracking

· Lead tracking and visibility updates

· Audience engagement monitoring





· Basic optimization follow-ups and execution coordination The role should escalate:

· Major campaign performance concerns

· Lead quality or conversion concerns

· Approval delays affecting campaign execution

· Campaign-related workflow blockers

· Reputation-sensitive communication issues

· Technical issues impacting campaign delivery

WHAT THIS ROLE IS NOT

This role is not

· Limited only to running advertisements

· A passive execution role without accountability

· Focused only on reporting updates

· A role dependent on repeated reminders

· Limited only to campaign uploads without optimization awareness

This role requires campaign ownership, execution discipline, optimization understanding, proactive communication, and accountability.

SKILLS & COMPETENCIES

Operational Skills

· Social media handling

· Google Ads support

· Campaign coordination

· Competitor research

· Influencer research

· Reporting and tracking

· Lead and sales visibility coordination

· Audience engagement understanding

· Digital marketing and optimization understanding

· Marketing mindset

Behavioural Competencies

· Accountability

· Responsiveness

· Attention to detail

· Communication clarity

· Coordination discipline

· Ownership mindset

· Adaptability

· Execution reliability

· Follow-through consistency

GOOD TO HAVE

· Exposure to AI tools and digital productivity platforms

· Basic understanding of automation workflows

· Awareness of campaign optimization tools

· Exposure to e-commerce and digital sales workflows

· Understanding of online audience behaviour and digital engagement trends

Works Closely With

· Performance Marketing Team

· Brand Transformation Team

· SEO Team

· Creative Team

· Content Team

· Data & Insights Team

· Project Management Team

BEHAVIOURAL STANDARDS The following behavioural standards are expected in this role:

· Consistent execution discipline

· Accountability on assigned campaign activities

· Timely communication and updates

· Responsiveness and follow-through

· Attention to reporting and campaign visibility

· Qualified coordination behaviour

· Proactive execution support

PERFORMANCE-IMPACTING BEHAVIOURS The following behaviours negatively impact performance expectations in this role:

· Delayed campaign updates and follow-through

· Reactive communication behaviour

· Poor reporting visibility

· Lack of accountability on assigned work

· Ignoring workflow coordination responsibilities

· Weak responsiveness on campaign activities

· Failure to escalate blockers proactively

· Inconsistent optimization follow-through

WORKING STYLE EXPECTATIONS

This role requires individuals who can:

· Operate effectively in fast-moving digital environments

· Handle multiple campaign activities simultaneously

· Maintain communication clarity under pressure

· Collaborate across departments professionally

· Balance execution with optimization awareness

· Build campaign coordination and performance marketing capability over time

· Contribute toward stronger digital campaign execution and growth visibility

Pay: ₹15,000.00 - ₹20,000.00 per month

Experience

- Performance marketing: 1 year (Required)

Work Location: In person

📌 Performance Marketing Executive (Kozhikode)
🏢 BIZCAT
📍 Kozhikode