Description: Media Buyer

Location: Mumbai

Role Type: Full time

Experience: 1-3 years in Performance marketer (Luxury/Fashion/E-commerce preferred)

Role Overview

We are looking for a data-driven Media Buyer to lead paid acquisition efforts across Meta, Google, and other digital advertising platforms. The ideal candidate will have a strong understanding of performance marketing, audience targeting, campaign optimization, attribution, and e-commerce growth. This role will be responsible for driving customer acquisition, revenue growth, and ROAS while maintaining efficient CAC targets.

Key Responsibilities

- Plan, launch, and optimize paid advertising campaigns across:
- Meta (Facebook & Instagram)
- Google Ads (Search, Shopping, Display, Performance Max)

- YouTube
- Pinterest and other emerging channels
- Own key performance metrics.
- Manage advertising budgets and allocate spend across channels based on performance.
- Build and scale audience strategies.
- Develop and execute A/B tests across creatives, copy, audience segments, and landing pages.
- Collaborate closely with the creative team to develop high-performing ad creatives while maintaining brand consistency.
- Monitor creative performance, identify creative fatigue, and provide data-backed recommendations on messaging, formats, and content direction.
- Own attribution and tracking setup across Meta Pixel, Conversion API (CAPI), Google Analytics 4, Google Tag Manager, and UTM frameworks to ensure accurate performance measurement.




- Analyze website performance and user behaviour to identify opportunities for conversion rate optimization and improved campaign efficiency.
- Monitor campaign performance and provide weekly and monthly reports with actionable insights and recommendations.
- Collaborate with e-commerce, merchandising, and marketing teams to align paid media strategies with product launches, seasonal campaigns, and key commercial objectives.
- Stay up to date with platform updates, attribution changes, industry trends, and emerging advertising opportunities.

Requirements

- Experience in media buying
- Hands-on experience managing Meta and Google advertising campaigns with proven performance outcomes.

- Strong understanding of

- Meta Ads Manager
- Meta Pixel and Conversion API

- Google Ads

- Google Analytics 4

- Google Tag Manager

- Google Merchant Center
- Experience working with Shopify-based e-commerce businesses is preferred.
- Strong analytical skills with the ability to interpret data, identify trends, and make informed optimization decisions.
- Solid understanding of attribution, conversion tracking, and e-commerce analytics.
- Excellent communication and stakeholder management skills.

Pay: ₹10,000.00 - ₹70,000.00 per month

Application Question(s)

- What is current CTC?
- What is your expected CTC?
- How many years of experience do you have in Meta Ads?

Work Location: In person

📌 Performance Marketer (Mumbai)
🏢 MISHO
📍 Mumbai