Role & responsibilities

App Marketing & Media Management

- Develop and execute full-funnel app acquisition and growth strategies across paid digital channels.
- Plan, launch, manage, and optimize campaigns across:
- Google Ads: UAC/App Campaigns, Search, GDN, Demand Gen
- Meta Ads: App and Conversion campaigns
- DV360: App and Conversion campaigns
- Manage campaigns across acquisition, engagement, conversion, and re-engagement.
- Define campaign structures, targeting strategies, budgets, bidding approaches, creatives, audiences, and optimization frameworks.
- Monitor campaign performance and proactively identify opportunities to improve CPI, CPA, ROAS, CAC, conversion rates, retention, and other business KPIs.
- Manage budget allocation across platforms based on performance and business objectives.
- Drive structured A/B testing and experimentation across audiences, creatives, placements, bidding strategies, and campaign setups.

Analytics & Reporting

- Analyse app marketing performance using platforms such as AppsFlyer and Firebase.
- Understand attribution, conversion tracking, campaign measurement, cohorts, retention, and user-quality metrics.
- Use data to identify trends, diagnose performance issues, and generate actionable insights.
- Build and maintain performance dashboards and reports.




- Use MS Excel/Google Sheets extensively for data analysis, reporting, forecasting, and campaign planning.
- Demonstrate solid proficiency in Pivot Tables, VLOOKUP/XLOOKUP, SUMIFS, data cleaning, charts, and advanced formulas.
- Translate performance data into clear business recommendations for clients and senior stakeholders.

Client & Stakeholder Management

- Own day-to-day performance marketing relationships with clients and internal stakeholders.
- Present campaign performance, insights, recommendations, and growth opportunities.
- Understand client business objectives and translate them into measurable media strategies.
- Mentor and guide junior team members and contribute to building best practices within the app marketing team.

Preferred candidate profile We are looking for someone who is data-driven, commercially minded, curious, and hands-on someone who can go beyond campaign execution to understand why performance is changing and identify opportunities to drive sustainable app growth.

The successful candidate should be equally comfortable building a media strategy, optimizing campaigns in-platform, analyzing performance in Excel, discussing attribution with analytics teams, and presenting recommendations to senior stakeholders.

📌 Opening For Manager App Marketing Performance Marketing (Mumbai)
🏢 GroupM Media
📍 Mumbai