We are looking for a performance-driven Mid PPC Executive who can independently manage and optimize paid campaigns, drive quality conversions, and maximize ROI across multiple platforms.
Key Responsibilities
- Plan, execute & optimize campaigns across Google Ads, Bing Ads, Apple Search Ads & social platforms.
- Conduct keyword, competitor & audience research to build effective campaigns.
- Create and optimize ad copies, targeting, bidding strategies & landing pages.
- Monitor CTR, CPC, CPA, Conversion Rate & ROAS and take corrective actions.
- Manage campaign budgets with a strong focus on ROI and performance.
- Conduct A/B testing to continuously improve campaign results.
- Set up and monitor conversion tracking, GA4 & campaign analytics.
- Prepare weekly/monthly performance reports with actionable insights.
- Collaborate with Content, Design, SEO & Development teams for campaign improvements.
- Stay updated with the latest PPC trends, platform updates & best practices.
What We're Looking For
- 2+ years of hands-on PPC / Paid Media experience.
- Strong expertise in Google Ads;
certification is a plus.
- Working knowledge of GA4, GTM, SEMrush or similar tools.
- Strong analytical and problem-solving skills.
- Positive understanding of keyword research, bidding, targeting & conversion tracking.
- Ability to independently manage campaigns and take end-to-end ownership.
Good to Have
- Experience with Apple Search Ads & Mobile App Campaigns.
- Exposure to IT/SaaS/Technology campaigns.
- Experience with international markets and multi-geo campaigns.