Job Title: Marketing Manager

Location: Thane

Department: Marketing

Reporting To: Director / CEO

Job Type: Full-time

Key Responsibilities

1. Competitor Research & Product Knowledge

- Regularly analyze competitor products, pricing, offers, and marketing strategies.
- Maintain a live document tracking major competitor updates (new launches, campaigns, etc.).
- Suggest improvements or innovations for our product lineup based on findings.

2. Digital Marketing & Paid Ads

- Monitor and analyze performance of Facebook & Instagram paid ad campaigns.
- Coordinate with digital agencies to improve targeting and ROI.
- Review and optimize creatives and messaging for better reach and engagement.
- Preparing artworks on canva as per requirement.

3. Social Media Management

- Oversee daily activities of company Instagram, Facebook, YouTube, LinkedIn accounts.
- Ensure timely posting of content, reels, stories, and updates.
- Respond to DMs, comments, and mentions in coordination with the social media executive.
- Checking blinkit dashboard performance.

4. Invoice Handling & Vendor Coordination

- Collect and verify invoices from influencers, marketing vendors, designers, etc.
- Forward accurate invoices to the accounts department for timely payments.
- Maintain a tracker of payments released and pending.

5. Franchise Communication & Query Management

- Respond to queries from existing franchise owners related to branding, POSM, digital promotions, etc.
- Coordinate with internal teams to resolve franchise concerns and follow up on deliverables.
- Weekly meetings with marketing agency team for reviewing online marketing efforts.




- Chceking google business listing outlets- region wise.

6. Website & Online Presence Monitoring

- Regularly check website functionality (forms, links, product pages).
- Ensure all listings, blogs, and menus are up-to-date.
- Coordinate with web developer for any updates or error fixes.
- Update website with flavour of the month.
- Website banner update.

7. Marketing Campaign Execution

- Plan and execute seasonal campaigns, recent product launches, and in-store promotions.
- Oversee the creation of promotional materials like flyers, posters, menus, etc.
- Track and report campaign results to management.
- Looking for potential events to participate in it.
- Oragnising sms or whatapp campaigns for FOFO & COFO outlets.
- Online Marketing reports.
- Tell agency to prepare new flavours availability.

Qualifications & Skills

- Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
- 3–5 years of experience in digital or FMCG marketing.
- Strong understanding of Facebook Ads Manager, Instagram analytics, Google tools (GA, Search Console).
- Proficiency in Microsoft Office / Google Workspace.
- Excellent communication, coordination, and vendor management skills.
- Creative mindset with strong attention to detail.

Preferred Experience

- Marketing experience in the food, beverage, or ice cream/FMCG sector.
- Ability to handle multiple campaigns and brand partnerships simultaneously.
- Exposure to influencer marketing platforms and regional franchise models.

Job Type: Full-time Pay: ₹35,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Marketing Manager (Thane)
🏢 SSTERLING WORKFORCE ENTERPRISES PRIVATE
📍 Thane