About Unplex

Unplex is a cross-border payments platform that helps people move money internationally with zero transfer fees at the live mid-market rate, through our app or directly on WhatsApp. We're registered with FinCEN and FINTRAC, partnered with Visa, and currently serve customers sending money from the US, UK, and Europe to India and the Philippines.

The role

You'll own consumer marketing end-to-end across all our corridors: how people discover Unplex, why they trust us with their first transfer, and why they keep coming back. The customer might be an engineer in Texas sending money home to India or a nurse in London supporting family in Manila. Your campaigns need to work for both. This is a hands-on role: you'll do the analysis and write the copy yourself, reporting directly to the founder.

What you'll own

Acquisition

- Performance marketing on Meta and Google, from creative and audience strategy to budget allocation, with accountability for CAC and first-transfer conversion
- Corridor-level playbooks, with creative, channels, and timing tailored to each community
- Comparison and listing sites: making sure listings are accurate, managing partner relationships, and tracking what each one delivers
- SEO and content, including corridor landing pages, timely guides, and visibility in AI search
- Creator and influencer partnerships with diaspora creators across our markets

Retention and lifecycle

- Lifecycle campaigns across email, SMS, WhatsApp, push, and in-app, including rate alerts, reactivation, and loyalty mechanics




- Email deliverability and list health
- Our referral program, including referrals that happen directly in WhatsApp

Brand and trust

- Brand voice and creative standards across every consumer touchpoint
- Social proof on review platforms and app stores
- Community presence in our target markets through associations, cultural events, and community groups

How we'll measure success

New transferring users, CAC by channel, signup-to-first-transfer rate, repeat-transfer rate, and the share of recent users who come through referrals, all tracked by corridor.

You'll likely have

- 4–7 years in B2C growth marketing, ideally in fintech, remittance, or consumer payments
- Hands-on experience running Meta and Google campaigns and building lifecycle programs yourself, not only through agencies
- Strong analytical skills: you can build a funnel and use it to decide which channels to scale or cut
- Excellent written English and a good eye for creative
- Awareness that financial marketing claims need care, since fee and rate claims must be accurate and compliant across jurisdictions

Strong plus: Experience marketing to migrant or diaspora communities in more than one market, launching in a new country, multilingual campaigns, or WhatsApp Business API campaigns.

Details: Remote (India preferred, with regular overlap with US and UK business hours). Full-time. Competitive salary plus ESOPs.

To apply: Share one campaign you ran, what it cost, and what it returned. Include one thing that didn't work and what you learned from it.

📌 Marketing Manager, Consumer Payments (Remittances) (India)
🏢 Unplex
📍 India