Yellow Slice looking for a Lead Specialist with 2+ years of experience in B2B, Growth Marketing, Digital Marketing, or Account-Based Marketing (ABM). The role involves building and executing outbound and demand-generation campaigns across email, LinkedIn, social media, and other relevant channels to reach the right buyers and drive qualified leads.

The ideal candidate is a creative and data-driven marketer who can independently execute campaigns, manage marketing datasets, leverage AI and automation tools, and continuously optimise campaigns for better engagement and conversion.

Key Responsibilities

- Plan, build, and execute B2B growth marketing, demand generation, and ABM campaigns across multiple channels.
- Set up and manage outbound campaigns using cold email, LinkedIn, cold calling, and other relevant channels.
- Develop targeted prospect lists and maintain accurate, well-structured marketing datasets.
- Write compelling and personalised cold emails, campaign messaging, LinkedIn outreach, and follow-up sequences.
- Use AI tools such as ChatGPT and Claude to research prospects, create campaign content, personalise messaging, and improve campaign efficiency.
- Create and incorporate short-form videos and Loom videos into email and outbound campaigns to improve engagement.
- Manage campaigns using tools such as Apollo, Waalaxy, Mailchimp, Loom, and other marketing automation platforms.
- Monitor campaign performance and continuously test, scale, and optimise campaigns based on response rates, engagement, and conversions.
- Support social media marketing and execute campaigns across relevant digital channels.
- Analyse basic campaign metrics, user behaviour, and conversion data to identify opportunities for improvement.
- Maintain campaign trackers, reports, documentation, and datasets using Microsoft Excel and Google Sheets.
- Ensure accuracy and consistency across prospect databases, campaign data, and marketing documentation.
- Research target accounts,



industries, decision-makers, and buyer personas to improve campaign targeting.
- Work closely with internal teams to align marketing campaigns with business and lead-generation objectives.
- Take ownership of campaign execution from ideation and setup through optimisation and reporting.

Requirements
- 2+ years of experience in Growth Marketing, Digital Marketing, Account-Based Marketing (ABM), Demand Generation, or B2B Marketing.
- Strong understanding of ABM, outbound marketing, campaign marketing, and lead generation.
- Excellent written and verbal communication skills, with strong email copywriting abilities.
- Experience creating personalised and engaging B2B email campaigns and outreach sequences.
- Comfortable creating and using short-form video/Loom videos as part of marketing campaigns.
- Hands-on experience with tools such as Apollo, Waalaxy, Mailchimp, Loom, or similar sales and marketing platforms.
- Solid knowledge of Microsoft Excel and Google Sheets, including managing and maintaining large datasets.
- Good documentation and data-management skills with strong attention to detail.
- Familiarity with social media marketing and digital campaign execution.
- Working knowledge of AI tools such as ChatGPT and Claude for marketing research, content creation, personalisation, and campaign optimisation.
- Basic understanding of marketing analytics, user behaviour, conversion optimisation, and campaign performance metrics.
- Creative thinker with the ability to develop, execute, test, and optimise marketing campaigns.
- Experience working with B2B organisations, agencies, SaaS companies, or established businesses is preferred.
- Strong ownership and an entrepreneurial, execution-focused mindset.
- Ability to work independently, experiment with new channels, and identify opportunities to improve campaign performance.

Pay: Up to ₹25,000.00 per month

Benefits

- Health insurance
- Provident Fund
- Work from home

Work Location: Hybrid remote in Mumbai, Maharashtra

📌 Lead Specialist (Mumbai)
🏢 Yellow Slice Private
📍 Mumbai