Position/ Title: Influencer Marketer

Location: E2/18 BLK TOWER, Jhandewalan Extension, Near Metro Station Gate No. 2, New Delhi – 110055Job Type: Full-time/Internship

About BookLeaf

BookLeaf Publishing is a self-publishing platform helping aspiring writers turn their work into professionally published books.

We work with thousands of authors, publish 1,200+ books every month, and were featured on Shark Tank India, Season 4.

We are looking for an Influencer Marketing Intern / Associate who understands creator culture, enjoys discovering interesting creators, and can help us build influencer partnerships that contribute to real business growth.

This is a hands-on role. You will not simply receive a list of influencers and send templated DMs. You will help identify who we should work with, why they are relevant, how we should approach them, and what results the collaboration generated.

What You’ll Work On

You will support influencer and creator campaigns across Instagram, YouTube and other relevant platforms.

Your responsibilities will include

- Discovering relevant micro, nano and mid-sized creators
- Researching creators across books, writing, poetry, journaling, lifestyle, education, productivity, storytelling and adjacent niches
- Evaluating audience fit, content quality, engagement, views and comments
- Building and maintaining creator databases and outreach trackers
- Reaching out to creators through Instagram, email and other channels
- Personalising outreach instead of relying on generic templates
- Following up consistently with creators
- Collecting commercials, deliverables and campaign requirements
- Assisting with negotiations and creator onboarding
- Coordinating briefs, timelines, drafts and posting schedules
- Tracking campaign performance
- Identifying creators worth working with repeatedly
- Supporting affiliate, UGC and long-term creator partnerships
- Finding new creator categories BookLeaf should experiment with

What We’re Looking For We are open to both interns and early-career candidates.

You may be a valuable fit if you:





- Spend enough time on Instagram to understand creator culture
- Are naturally good at finding creators online
- Understand that follower count alone does not determine influence
- Can identify whether a creator has a genuinely relevant audience
- Write transparent, natural DMs and emails
- Are comfortable reaching out to new people
- Can follow up without needing constant reminders
- Are organised and comfortable using Google Sheets or Excel
- Have good attention to detail
- Are curious about trends, content and online communities
- Are comfortable working with targets and measurable outcomes
- Have strong written and verbal communication skills

You Don’t Need Prior Experience If

You can demonstrate strong

- Research ability
- Communication
- Internet awareness
- Judgement
- Curiosity
- Execution

For the Intern position, we are happy to consider freshers and students with strong potential. For the Associate position, prior experience in influencer marketing, creator partnerships, social media, outreach, partnerships or performance marketing will be preferred.

Bonus Points If You

- Understand Bookstagram or BookTok
- Follow creators across different niches
- Have previously worked with influencers
- Have run a college society or social media page
- Have handled creator outreach
- Understand UGC
- Have experience with affiliate marketing
- Can evaluate suspicious or low-quality engagement
- Have negotiated creator commercials before
- Understand basic campaign metrics such as CTR, conversion rate and cost per acquisition

What Success Looks Like We are not looking for someone whose campaign report ends with:

“The Reel got 100,000 views.”





We want to understand what happened after those views.

Over time, you will help us track:

- Creators contacted
- Response rate
- Creators onboarded
- Campaign cost
- Content published
- Views and engagement
- Website visits
- Leads and registrations
- Purchases where measurable
- Cost per result
- Creators worth working with again

Intern vs AssociateInfluencer Marketing Intern Best suited for someone starting their career.

You will initially focus more on:

- Creator research
- Outreach
- Database management
- Campaign coordination
- Follow-ups
- Learning how campaigns are measured

We will primarily evaluate you on potential, curiosity, communication and execution.

Influencer Marketing Associate

Best suited for someone who already has some relevant experience.

In addition to the above, you will be expected to show stronger ownership of:

- Creator selection
- Commercial discussions
- Negotiations
- Campaign planning
- Performance evaluation
- Managing multiple collaborations simultaneously
- Improving creator acquisition processes

We will evaluate you more heavily on judgement, ownership and commercial thinking.

Hiring Process

Application → Common Short Assignment → Interview

Candidates being considered for the Associate position may receive an additional role-specific take-home assignment later in the process.

The common assignment is intentionally short and practical. We care more about how you think than how polished your presentation looks.

Why Join BookLeaf

You’ll get exposure to real creator campaigns rather than hypothetical marketing exercises.

You’ll learn how influencer marketing connects to:

- Customer acquisition
- Brand building
- Creator partnerships
- UGC
- Affiliate marketing
- Campaign analytics
- Conversion

Most importantly, you will have the freedom to discover creators and test ideas rather than simply execute a fixed list. Pay: ₹10,000.00 - ₹25,000.00 per month

Benefits

- Leave encashment
- Paid sick time

Work Location: In person

📌 Influencer Marketing Intern (Jhandewalan)
🏢 BookLeaf Publishing
📍 Jhandewalan