Role & responsibilities:

Business Growth & Strategy

Own the complete General Trade P&L; for Lead the overall General Trade strategy for across regions and markets. Drive primary and secondary sales growth while ensuring sustainable and profitable expansion. Be responsible for revenue growth, profitability, trade spends, margins, and overall channel health within the GT business. Identify new market opportunities, regional priorities, and expansion plans. Build annual, quarterly, and monthly GT business plans aligned with company goals.

Distribution & Market Expansion

Build and strengthen distributor, super-stockist, and retail networks across India. Increase numeric and weighted distribution across key markets. Ensure strong outlet coverage, route productivity, and market penetration. Drive expansion into new towns, cities, and high-potential geographies.

Market Execution Excellence

Ensure solid on-ground execution across visibility, merchandising, activations, and retailer engagement. Improve secondary sales tracking and in-market execution systems. Monitor stock movement, availability, and market hygiene. Ensure effective implementation of trade schemes and channel programs.

Team Leadership

Lead and manage the General Trade function across India,



with all regional and field GT teams reporting into this role. Build, lead, and mentor a high-performing General Trade sales team across geographies. Ensure strong discipline, accountability, ownership, and execution standards across the GT organization.

Create robust review mechanisms, KRAs, reporting structures, and performance management systems. Drive a culture of integrity, transparency, and operational excellence across teams and channel partners. Support capability building and coaching for regional and field sales teams.

Cross-functional Collaboration

Work closely with Marketing, Supply Chain, Finance, and Operations teams to ensure seamless execution. Partner with marketing teams on trade activations, launch plans, and visibility initiatives. Coordinate with supply chain teams to improve fill rates and inventory management.

Commercial & Operational Discipline

Ensure healthy distributor ROI and commercial sustainability. Monitor collections, claims, trade spends, and scheme effectiveness. Drive data-led decision making through sales analytics, forecasting, and reporting. Build scalable systems and processes for long-term GT growth.

📌 Head of GT (Mumbai)
🏢 Uberlife Consulting
📍 Mumbai