Job Title: D2C E-Commerce Head

Location: Gurugram, Haryana

Job Type: Full time

Salary: Up to ₹22,000,000 / year (₹24 LPA)

About the Role:

We are hiring a result-driven D2C E-Commerce Head to lead, scale, and manage our Direct-to-Consumer business. You will have full ownership of our P&L;, website operations, performance marketing strategies, customer acquisition, and retention initiatives to drive scalable, profitable growth.

Key Responsibilities:

- Own the complete D2C business strategy, top-line revenue, and bottom-line profitability.
- Manage end-to-end performance marketing (Meta, Google Ads, YouTube) focusing on ROAS, CAC, and LTV.
- Lead the website operations (Shopify) to improve user conversion rate, average order value (AOV), and user experience.
- Drive retention and repeat revenue through structured CRM campaigns (Email, WhatsApp, SMS).
- Coordinate across inventory, logistics, design, and customer service teams to minimize returns and improve order fulfillment.




- Build and mentor the internal team while managing external performance and creative agencies.

Requirements:

- 8–12 years of experience in managing D2C / E-commerce businesses[cite: 1].
- Strong hands-on expertise with Shopify, Google Analytics (GA4), Meta Ads, and Google Ads[cite: 1].
- Proven track record of managing marketing budgets and hitting profit/revenue benchmarks.
- Deep understanding of e-commerce economics: CAC, ROAS, CVR, AOV, LTV, and Contribution Margins.
- Bachelor's degree (MBA preferred).

Pay: ₹1,500,000.00 - ₹2,200,000.00 per year

Application Question(s)

- What is the maximum monthly D2C revenue and performance ad spend you have directly managed?
- What average ROAS and Conversion Rate (CVR) did your D2C store achieve under your leadership?
- How many years of hands-on experience do you have managing and optimizing Shopify stores and paid marketing channels (Meta/Google Ads)?

Work Location: In person

📌 E-Commerce HeadC) (Gurugram)
🏢 Career Bloc
📍 Gurugram