KEY RESPONSIBILITIES

INSTAGRAM & REELS — PRIMARY RESPONSIBILITY

- Research latest Instagram trends, Reels, audio, hooks, formats, transitions and viral content.
- Track competitors, creators and trends across interiors, luxury, fashion, jewellery and lifestyle.
- Independently generate Reel ideas and adapt trends creatively for our brands.
- Convert raw footage, project videos, product photos and videos into engaging Reels.
- Edit Reels with strong hooks, pacing, text overlays, transitions, music and CTAs.
- Manage Instagram Reels, Stories and day-to-day content execution.
- Analyse views, retention, shares, saves, engagement and follower growth to improve future content.

JEWELLERY CONTENT Create aesthetic and engaging content around:

Jewellery Styling · Product Showcases · Fashion Trends · Festive Content · UGC · Transitions · Lifestyle Content

Experience or strong interest in fashion, jewellery, beauty or lifestyle content is a major advantage.

INTERIOR CONTENT

Create content around

Luxury Homes · Before/After · Design Tips · Project Walkthroughs · Transformations · Behind-the-Scenes · Founder Content

AI & ADVANCED CONTENT TOOLS

- Strong working knowledge of AI-powered content creation and video tools.
- Experience with tools such as OpusClip, HeyGen, CapCut AI, Runway, Kling, Veo, Canva AI, ChatGPT, Gemini and Perplexity.
- Use AI for Reel creation, video repurposing, scripting, hooks, voiceovers, subtitles, visual generation, editing and content ideation.




- Actively explore new AI tools that can improve Reel quality, speed and creativity.

META / FACEBOOK ADS — ADDED ADVANTAGE Knowledge of Meta/Facebook Ads is an advantage.

Management will provide the strategy, budgets and direction. You should be able to assist with campaign execution, monitoring and basic optimisation.

WHAT WE'RE LOOKING FOR

- 2–3 years of hands-on Instagram/Reels/content experience.
- Excellent Reel editing and visual storytelling skills.
- Strong understanding of Instagram trends, viral formats and content hooks.
- Ability to independently research and create fresh Reel ideas.
- Strong aesthetic sense, especially for premium, luxury and fashion-led content.
- Comfortable learning and using new AI and content-creation tools.
- Basic understanding of Instagram analytics and content performance.
- Meta Ads knowledge is an added advantage.

YOU ARE THE RIGHT FIT IF: You naturally follow Instagram, spot trends, experiment with formats, create and edit content, and constantly think:

“How can we make the next Reel better than the last?”

You don't wait for someone to give you every Reel idea.

WHAT WE OFFER

- Compensation: Best in Industry, based on experience and capability.
- Work across Luxury Interiors + Jewellery.
- Access to contemporary AI and content-creation tools.
- Direct access to management.
- Opportunity to grow across Instagram, Content, AI & Digital Marketing.

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Pune)
🏢 Xclusive Interiors
📍 Pune