KEY RESULT AREAS (KRA)Digital Marketing SpecialistShankara Superspeciality Hospital1.

Digital

Presence &

- Brand Management

- Manage and strengthen the hospital’s digital presence across website, Google Business Profile, social media and other relevant platforms.

- Ensure consistent use of hospital branding, logo, communication style and approved content.

- Maintain updated information regarding departments, consultants, services, facilities, health packages and hospital activities.

- Monitor online reputation, reviews, comments and public feedback.

1. Social Media Management

- Plan, create and publish regular content on platforms such as Instagram, Facebook, YouTube and LinkedIn.

- Prepare monthly social media content calendars.

- Promote hospital services, specialist consultations, health awareness programmes, camps, achievements, events and patient education initiatives.

- Coordinate with doctors and departments for accurate and timely content.

- Monitor engagement, reach, followers, shares, comments and other relevant metrics.

1. Lead Generation &
- Patient Enquiry Management

- Develop digital campaigns to generate enquiries for consultations, health check-ups, procedures, packages and other hospital services.

- Track enquiries received through digital channels.

- Coordinate with the concerned departments/CRM team for timely follow-up and conversion.

- Maintain campaign-wise lead records and prepare lead conversion reports.

- Identify high-performing digital sources and optimize campaigns accordingly.

1. Performance Marketing

- Plan and execute paid campaigns through Google Ads, Meta Ads and other approved digital platforms.

- Develop campaigns based on specialty, location, service and target audience.

- Monitor campaign budget, cost per lead, impressions, clicks, conversions and ROI/ROAS where applicable.

- Conduct A/B testing of creatives, audience segments, headlines and landing pages.

- Optimize campaigns based on performance data.

1. Search Engine Optimization (SEO)

- Improve the hospital website’s organic search visibility.

- Conduct keyword research related to hospital specialties, doctors, treatments and healthcare services.





- Coordinate website content, blogs, landing pages and technical SEO activities.

- Monitor search rankings, organic traffic, enquiries and other SEO performance indicators.

- Identify opportunities to improve local search visibility.

1. Website &
- Content Management

- Ensure hospital website content is accurate, current and professionally presented.

- Coordinate updates relating to doctors, departments, services, facilities, packages, contact details and events.

- Develop healthcare blogs, articles, FAQs and patient education content.

- Ensure content is medically accurate and approved by the concerned authority before publication.

- Monitor website traffic, user behaviour and conversion performance.

1. Creative Content &
- Video Marketing

- Coordinate the creation of posters, reels, videos, banners, infographics and other digital creatives.

- Develop doctor introduction videos, patient education videos, health tips, procedure-related content and hospital activity videos.

- Maintain a structured digital content library.

- Ensure all patient-related photographs/videos are used only with appropriate consent and hospital approval.

1. Online Reputation Management

- Monitor Google reviews and other online feedback platforms.

- Coordinate appropriate responses to patient reviews and enquiries as per hospital policy.

- Escalate complaints or sensitive patient issues to the concerned authority.

- Track online reputation trends and prepare periodic reports.

1. Doctor &
- Specialty Promotion

- Develop digital marketing plans for individual specialties and consultants.

- Promote current consultants, OPD schedules, specialty services, procedures and health programmes.

- Coordinate with doctors/HODs for educational and promotional content.





- Support digital campaigns for specialties requiring increased patient awareness or appointment enquiries.

1. Corporate &
- Institutional Digital Promotion

- Support digital promotion of corporate health check-up programmes, hospital tie-ups, TPA/insurance services and institutional healthcare initiatives.

- Develop digital communication material for corporate clients and business partners.

- Support the Corporate Relationship/Marketing team with digital campaigns and promotional material.

1. Analytics &
- Reporting

- Prepare weekly/monthly digital marketing performance reports.

- Track:

- Website traffic

- Social media reach and engagement

- Followers growth

- Leads generated

- Appointment enquiries

- Campaign conversions

- Cost per lead

- Google Business Profile performance

- SEO performance

- Present key findings and corrective/action plans to management.

1. Campaign Planning &
- Execution

- Develop monthly and quarterly digital marketing plans.

- Plan campaigns around health days, medical awareness programmes, hospital events, health camps and specialty promotions.

- Ensure timely execution of campaigns and promotional activities.

- Coordinate with internal departments, doctors, designers, agencies and vendors.

1. Compliance &
- Healthcare Communication

- Ensure all digital content follows hospital policies and applicable healthcare advertising/communication requirements.

- Avoid misleading claims, guaranteed treatment outcomes or unverified medical information.

- Obtain required approval before publishing sensitive medical, patient or doctor-related content.

- Maintain confidentiality of patient information and hospital data.

1. Competitor &
- Market Monitoring

- Monitor digital activities of competing hospitals and healthcare organizations.

- Track emerging digital marketing trends, content formats and patient engagement practices.

- Submit periodic observations and recommendations to management.

Pay: ₹15,000.00 - ₹25,000.00 per month

Application Question(s)

- How many years of __**___ experience do you have?

Experience

- Digital marketing: 5 years (Required)

Work Location: In person

📌 Digital Marketing Specialist (Dhantoli)
🏢 Shankara Superspeciality Hospital
📍 Dhantoli