Digital Media Specialist

Job Title: Digital Media Specialist

Department: Marketing & Communications

Employment Type: Full-Time

Location: Gurugram Sector 104, Haryana

About the Role

We are looking for a creative and results-oriented Digital Media Specialist to manage and strengthen our digital presence across social media platforms and other online channels. The ideal candidate should have strong knowledge of social media, content creation, digital marketing, and audience engagement.

Key Responsibilities

- Develop and execute social media strategies aligned with the company's brand and marketing objectives.
- Manage the company's social media accounts, including Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Create engaging content including posts, reels, stories, videos, graphics, and promotional campaigns.
- Plan and maintain a monthly social media content calendar.
- Manage SEO and Google Ads campaigns to improve online visibility, increase website traffic, generate leads, and optimize digital advertising performance.
- Write creative captions, headlines, and other digital content.
- Coordinate with the design and marketing teams to develop high-quality visual content.
- Monitor social media trends, hashtags, competitors, and emerging digital platforms.
- Manage and optimize paid social media campaigns when required.
- Track key performance metrics such as reach, engagement, followers, leads, and conversions.
- Prepare regular social media and digital marketing performance reports.
- Engage with followers, respond to comments/messages, and maintain a positive brand presence online.
- Support website content,



email campaigns, product promotions, and other digital marketing activities.
- Stay updated with the latest social media algorithms, content trends, and digital marketing tools.

Required Skills & Qualifications
- Bachelor's degree/diploma in Marketing, Mass Communication, Digital Marketing, Media, or a related field.
- 1–3 years of experience in social media management or digital marketing.
- Strong understanding of major social media platforms.
- Good content writing and communication skills.
- Experience with Canva, Photoshop, CapCut, Premiere Pro, or similar content creation tools is an advantage.
- Basic knowledge of Meta Business Suite and social media advertising.
- Ability to create engaging and visually appealing content.
- Strong organizational skills and ability to manage multiple projects simultaneously.
- Creative mindset with an understanding of branding and audience engagement.
- Knowledge of social media analytics and performance reporting.

Preferred Skills
- Experience in healthcare, medical, apparel, lifestyle, or B2B brands is an advantage.
- Basic photography and videography skills.
- Experience creating and editing short-form videos/reels.
- Knowledge of SEO and website content management.
- Ability to work independently as well as with a team.

What We Offer
- Competitive salary based on experience and skills.
- Opportunity to work on diverse digital marketing and brand-building projects.
- Creative and collaborative work environment.
- Opportunities for qualified growth and learning.

Pay: ₹15,073.06 - ₹30,009.02 per month

Work Location: In person

📌 Digital Marketing Specialist (Gurugram)
🏢 Varrada International Private
📍 Gurugram