Key Responsibilities:

- Build and manage the

Shopify website from scratch

.

- Create product pages, collections, categories, pricing, descriptions and images.

- Handle product photography and videography for bags and pouches.

- Create reels, short videos, product visuals and lifestyle content.

- Manage

Instagram, Facebook and other social media platforms

.

- Create content calendars, posts, reels, stories and promotional content.

- Use

AI tools for image enhancement, content creation, product descriptions and marketing creatives.

- Prepare and manage product listings for

Amazon, Flipkart, Meesho and other marketplaces

.

- Manage SKUs, product information, catalogue and marketplace requirements.

- Plan and execute digital marketing and launch campaigns

.

- Handle basic

Meta/Instagram advertising and explore Google/marketplace advertising.

- Conduct basic

SEO and keyword research and improve website/product visibility.

- Create digital catalogues, product presentation sheets,



banners and promotional creatives.

- Develop creative ideas for brand building, product presentation and campaigns

.

- Track website, social media, advertising and marketplace performance.

- Prepare basic weekly/monthly performance reports.

- Coordinate with the production/tailoring team for current product information and photography.

- Maintain product data, images, videos and other digital files.

- Coordinate with photographers, designers, influencers, agencies and other vendors when required.

Required Skills

- Shopify

- Instagram & Facebook

- E-commerce product listing

- Basic digital marketing

- Canva or similar design tools

- Photo & video editing

- AI content creation tools

- Product photography/video

- Social media content creation

- Basic SEO

- Marketplace knowledge

- Basic Excel/Google Sheets

- Good written and spoken English

📌 Digital Marketing Specialist (South Delhi)
🏢 Sotase Seatings
📍 South Delhi