DIGITAL MARKETING SPECIALIST

Company: AR Digital Technology Pvt. Ltd.

Location: Hamirpur, Himachal Pradesh — On-site

Job Type: Full-Time | Permanent

Salary: ₹15,000 – ₹25,000/month + Performance Incentives

Experience: 2–3 Years

About the Role

AR Digital Technology Pvt. Ltd. is looking for a Digital Marketing Specialist who can independently plan, execute, manage and optimize complete digital marketing campaigns for the company and its clients.

The ideal candidate should have strong practical knowledge of Meta Ads, Google Ads, SEO, Social Media Marketing, Lead Generation, Analytics, Content Marketing and Conversion Optimization.

This is a hands-on role. The candidate should be capable of taking a business requirement and building a digital marketing strategy and execution plan from scratch.

Key Responsibilities

Digital Marketing & Strategy

- Understand business goals, target audience and marketing objectives.
- Develop and execute digital marketing strategies from scratch.
- Build marketing funnels from awareness → traffic → leads → conversions → remarketing.
- Conduct competitor, audience, keyword and market research.
- Manage multiple campaigns and client accounts.

Meta Ads & Google Ads

- Plan, create, launch, manage and optimize Meta Ads and Google Ads campaigns.
- Manage Lead Generation, Sales, Traffic, Conversion and Remarketing campaigns.
- Perform audience research, retargeting and A/B testing.
- Monitor and optimize CTR, CPC, CPL, CPA, Conversion Rate, ROAS and ROI.
- Manage advertising budgets and scale successful campaigns.
- Handle conversion tracking, Meta Pixel, Events Manager and Google tracking.

SEO & Organic Growth

- Conduct keyword research and competitor analysis.
- Implement on-page and basic technical SEO.
- Optimize website pages, titles, meta descriptions, headings,



content and internal links.
- Work on Local SEO and Google Business Profile optimization.
- Monitor rankings, organic traffic and SEO performance.

Social Media & Content

- Plan social media strategies and content calendars.
- Manage Instagram, Facebook, LinkedIn and other relevant platforms.
- Coordinate with graphic designers, video editors and content writers.
- Develop strategies to improve engagement, reach, traffic and conversions.

Lead Generation & Conversion

- Develop lead-generation strategies for different industries.
- Analyze lead quality and conversion performance.
- Work with the sales team to improve lead-to-customer conversion.
- Suggest improvements to landing pages, forms, CTAs, remarketing and customer journeys.

Analytics & Reporting

- Work with GA4, Google Search Console, Google Tag Manager, Meta Business Suite and advertising platforms.
- Track important marketing KPIs and prepare performance reports.
- Analyze data and implement corrective strategies.
- Provide actionable recommendations for campaign improvement.

Required Skills
- 2–3 years of practical Digital Marketing / Performance Marketing experience.
- Strong hands-on experience with Meta Ads and Google Ads.
- Good knowledge of SEO, Social Media Marketing and Lead Generation.
- Experience with GA4, Google Search Console and Google Tag Manager.
- Knowledge of Meta Pixel, conversion tracking and remarketing.
- Understanding of CTR, CPC, CPL, CPA, ROAS, ROI,



CAC and Conversion Rate.
- Good understanding of digital marketing funnels and customer journeys.
- Ability to analyze campaign and website data.
- Strong analytical and problem-solving skills.
- Good communication and coordination skills.
- Agency/client campaign experience is preferred.

Additional Skills — Advantage
- Local SEO / Google Business Profile
- WordPress
- Landing Page Optimization / CRO
- CRM
- Email & WhatsApp Marketing
- YouTube Marketing
- Content Marketing
- AI Marketing Tools
- Marketing Automation

Hands-on Candidate Required This position is not suitable for candidates with only course-based or theoretical knowledge.

The candidate should be able to independently handle the complete process:

Business Understanding → Research → Strategy → Campaign Setup → Tracking → Launch → Optimization → Lead Generation → Conversion → Reporting → Scaling The candidate should be comfortable managing campaigns with minimal day-to-day supervision.

Salary & Perks

- ₹15,000 – ₹25,000/month, based on skills and practical experience.
- Performance-based incentives.
- Professional training and development.
- Career growth opportunities.
- Exposure to multiple industries and client campaigns.
- Opportunity to work with AI marketing and automation tools.

Apply With
- Updated Resume/CV
- Details of campaigns/projects handled
- Platforms and tools you have practical experience with
- Portfolio or case studies, if available
- Examples of SEO, advertising or digital marketing results

Work Schedule: Monday to Saturday | Day Shift Work Mode: Work From Office

Location: Hamirpur, Himachal Pradesh

Work Location: In person

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

📌 DIGITAL MARKETING SPECIALIST (Hamirpur)
🏢 AR Digital Technology
📍 Hamirpur