Key Responsibilities

- Develop and implement comprehensive digital marketing strategies aligned with client and business objectives.

- Plan, execute, and monitor campaigns across platforms such as Meta, Google Ads, YouTube, LinkedIn, and other relevant digital channels.

- Manage and optimize paid advertising campaigns, including budget allocation, audience targeting, bidding, and performance optimization.

- Monitor campaign performance and analyze key metrics such as reach, engagement, CTR, CPC, CPL, conversions, ROAS, and ROI.

- Develop and manage social media strategies and content calendars across relevant platforms.

- Coordinate with the content, design, video, SEO, and client servicing teams to ensure timely execution of campaigns and deliverables.

- Conduct market research, competitor analysis, and audience research to identify digital growth opportunities.

- Track industry trends, platform updates, and emerging digital marketing practices.

- Prepare regular performance reports and present insights, learnings, and recommendations to clients and internal stakeholders.

- Manage multiple client accounts and ensure campaigns and deliverables are executed within deadlines.

- Work closely with clients to understand their marketing objectives and translate them into actionable digital strategies.





- Identify opportunities to improve campaign performance, brand visibility, lead generation, and customer engagement.

- Ensure quality control and consistency across all digital marketing activities.

- Guide and mentor junior team members and coordinate daily task allocation when required.

Required Skills

- Strong understanding of digital marketing, social media marketing, and performance marketing.

- Hands-on knowledge of Meta Ads Manager and Google Ads.

- Familiarity with Google Analytics/GA4, Google Search Console, and reporting tools.

- Positive understanding of SEO, SEM, content marketing, email marketing, and online brand management.

- Strong analytical and problem-solving skills.

- Ability to interpret campaign data and convert insights into actionable strategies.

- Excellent communication and presentation skills.

- Strong project management and time-management abilities.

- Ability to manage multiple projects and client accounts simultaneously.

- Strong understanding of social media trends and digital consumer behaviour.

- Proficiency in MS Excel/Google Sheets and PowerPoint/Google Slides.

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Digital Marketing Manager (Bidhannagar)
🏢 The PepHouse
📍 Bidhannagar