About the Role

We are looking for a creative and results-oriented Digital Marketing Executive to plan, execute and optimize digital marketing activities across multiple channels. The ideal candidate should have hands-on experience in SEO, paid advertising, social media marketing, content coordination, email marketing, lead generation and performance analysis.

Key Responsibilities

- Plan and execute digital marketing campaigns across Google, LinkedIn, Meta and other relevant platforms.

- Manage the companys social media pages and maintain a consistent content calendar.

- Create and coordinate content for social media posts, blogs, landing pages, email campaigns and marketing collaterals.

- Conduct keyword research and implement on-page and off-page SEO strategies.

- Optimize website content, metadata, internal links and landing pages to improve organic rankings.

- Manage Google Ads, LinkedIn Ads and Meta Ads campaigns.

- Monitor campaign budgets, leads, conversions, CPC, CTR, CPL and ROI.

- Coordinate with graphic designers, video editors and content writers for campaign requirements.

- Support lead-generation campaigns for products, events, webinars and business initiatives.

- Plan and execute email and WhatsApp marketing campaigns.

- Update and manage website content using WordPress or a similar CMS.

- Track website and campaign performance using GA4, Google Search Console and advertising dashboards.

- Prepare weekly and monthly performance reports with actionable insights.

- Conduct competitor, market and keyword analysis.

- Improve brand visibility and engagement across digital channels.

- Stay updated with digital marketing trends, platform changes and industry best practices.

Required Skills





- Strong understanding of SEO, SEM, social media and performance marketing.

- Hands-on experience with Google Ads, Meta Ads and LinkedIn Campaign Manager.

- Working knowledge of Google Analytics 4 and Google Search Console.

- Understanding of keyword research and SEO tools such as SEMrush, Ahrefs or Ubersuggest.

- Experience with email marketing and lead-management tools.

- Basic knowledge of WordPress and landing-page management.

- Ability to write and proofread clear marketing copy.

- Familiarity with Canva or similar design tools.

- Basic understanding of video content, reels and short-form content.

- Strong analytical, communication and time-management skills.

- Ability to manage multiple campaigns and meet deadlines.

Qualifications

- Bachelor’s degree in Marketing, Business Administration, Mass Communication or a related field.

- 1.5–3 years of relevant experience in digital marketing.

- Relevant certifications in Google Ads, Google Analytics, SEO or social media marketing will be an advantage.

- Previous experience in B2B, industrial, cleantech or technology marketing will be preferred.

Key Performance Indicators

- Growth in qualified website traffic

- Improvement in organic keyword rankings

- Number and quality of leads generated

- Cost per lead and campaign ROI

- Social media reach and engagement

- Email campaign performance

- Website conversion rate

- Timely execution of the content calendar and campaigns

What We Are Looking For

- A proactive and detail-oriented professional
- A balance of creative and analytical thinking

- Solid ownership of campaigns and outcomes

- Willingness to experiment, learn and improve

- Ability to work effectively with internal teams and external partners

📌 Digital Marketing Executive (Gurugram)
🏢 Chakr Innovation
📍 Gurugram