We are looking for a D2C Brand & E-Commerce Manager who can help build Brand from the initial launch stage and take responsibility for its online growth.

The selected candidate will work closely with the founder and product/design team to develop the brand, launch collections, build the online presence and generate sales.

Key Responsibilities1. Brand Development

- Develop and maintain the brand identity and positioning.
- Support collection planning and product launches.
- Work closely with the design/product development team.
- Plan current product drops and seasonal collections.
- Ensure consistent brand presentation across all platforms.

1. Digital Marketing

- Develop and execute digital marketing strategies.
- Manage Instagram, Facebook and other relevant social media channels.
- Plan and coordinate Reels, posts, campaigns and product content.
- Manage Meta advertising campaigns.
- Monitor campaign performance and optimise advertising spend.
- Develop strategies for customer acquisition and brand awareness.

1. E-Commerce Management

- Manage the Brand online store.
- Handle product listings, descriptions, pricing and promotions.
- Coordinate product photography and website content.
- Monitor website traffic and conversion.
- Analyse online sales performance.
- Manage marketplaces when required.

1. Sales Growth

- Develop strategies to generate online sales.
- Track daily, weekly and monthly sales.
- Identify best-selling and slow-moving products.
- Plan promotional campaigns and product launches.
- Develop customer retention and repeat-purchase strategies.
- Analyse customer behaviour and market trends.

1. Social Media & Content

- Develop a monthly content calendar.
- Coordinate fashion shoots and product photography.
- Plan fashion/lifestyle content.
- Work with models, photographers, creators and agencies.
- Ensure RICHVORA maintains a premium and consistent visual identity.

1. Influencer & Creator Marketing

- Identify relevant fashion and lifestyle influencers.
- Manage influencer collaborations.




- Plan product seeding campaigns.
- Negotiate and coordinate creator collaborations.
- Track the results of influencer campaigns.

1. Analytics & Reporting

Prepare regular reports covering:
- Website sales
- Advertising spend
- ROAS
- Conversion rate
- Customer acquisition cost
- Average order value
- Repeat customers
- Product performance
- Social media performance

What We Are Looking For The ideal candidate should:
- Have practical experience in D2C / E-commerce / Fashion Marketing.
- Understand the fashion/apparel customer.
- Have hands-on experience with Meta Ads.
- Understand online sales and customer acquisition.
- Have experience managing Instagram and other social platforms.
- Have strong commercial thinking.
- Be creative as well as data-driven.
- Be comfortable working independently.
- Be willing to take ownership of results.
- Have good communication and coordination skills.

Significant We are NOT looking for someone whose only responsibility is posting on Instagram.

We are looking for someone who understands the complete process:

PRODUCT → BRAND → CONTENT → MARKETING → WEBSITE → SALES → CUSTOMER → REPEAT SALES

Required Skills

Must Have:

- D2C Marketing
- Digital Marketing
- E-commerce
- Meta Ads
- Instagram Marketing
- Online Sales
- Brand Development
- Content Planning
- Customer Acquisition
- Sales Analytics

Preferred:

- Shopify
- WooCommerce
- Google Analytics
- Google Ads
- Influencer Marketing
- Fashion/Apparel Marketing
- Marketplace experience

Educational Qualification

Any of the following

- Bachelor's Degree in Marketing
- Fashion Management
- Business Management
- E-commerce
- Digital Marketing
- Fashion Technology
- Any relevant degree

Relevant practical experience will be given more importance than qualification alone.

Experience Required

3–6 years

Preferred experience in

- Fashion brands
- Apparel brands
- D2C brands
- E-commerce
- Online fashion retail
- Digital marketing agencies working with fashion/e-commerce brands.

Pay: ₹25,000.00 - ₹50,000.00 per month Work Location: On the road

📌 C Brand & E-Commerce Manager – Fashion Brand (Tiruppur)
🏢 Shree Mother and Mother Exports
📍 Tiruppur