Creative Lead — Isharya & Indinoor

Location: Mumbai

Experience: 6+ years

Function: Creative / Brand Marketing

Employment Type: Full-time

About the Role

We are looking for a Creative Lead to own the creative vision and execution for Isharya and Indinoor.

The role combines creative direction, campaign conceptualisation, social-first content, shoot direction, styling and team management. You will build distinctive brand worlds that are relevant, visually solid and consistent across social, digital, campaigns and e-commerce.

Key ResponsibilitiesCreative Direction

- Own the creative vision, visual language and storytelling for both brands.
- Develop campaign concepts, creative territories and visual narratives.
- Ensure consistency across social, digital, campaigns, shoots and marketing assets.

Social & Content
- Drive the creative direction for social media and content.
- Develop content ideas, formats and calendars across Reels, statics, carousels and campaigns.
- Stay on top of fashion, culture and social trends and translate them into relevant brand content.

Shoot & Styling
- Conceptualise and lead campaign, e-commerce and performance shoots.
- Own the process from moodboards and references to styling, art direction and final execution.
- Work closely with photographers, stylists, models and production teams.

Performance Creative




- Develop creative assets for paid media and performance marketing.
- Use performance insights to improve creative formats, hooks, storytelling and visual direction.

Team & Collaboration
- Lead, mentor and review the creative team.
- Set clear creative direction, timelines and quality standards.
- Collaborate closely with Marketing, Social, Influencer, PR and E-commerce teams.

What We're Looking For
- 6+ years of experience in creative direction, fashion, jewellery, lifestyle, advertising or a related field.
- Strong understanding of brand building, visual identity and creative storytelling.
- Strong social-first mindset with an understanding of current fashion, culture and content trends.
- Proven experience in campaign conceptualisation, shoot direction and styling.
- Strong eye for aesthetics, composition, typography and visual communication.
- Proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator.
- Experience managing and mentoring creative teams.
- Ability to take a brief from idea → moodboard → shoot → final creative.
- Strong communication, organisation and stakeholder management skills.
- Ability to work in a fast-paced, collaborative environment.

Interested candidates can share their CV and portfolio at [email protected]. Pay: From ₹1,000,000.00 per year

Work Location: In person

📌 Creative Lead (Mumbai)
🏢 Indinoor
📍 Mumbai