Roles & Responsibilities

- Write clear, engaging, and persuasive copy for digital and print marketing materials.

- Develop content for social media, websites, landing pages, blogs, email campaigns, and advertisements.

- Create compelling scripts for promotional videos, corporate films, explainer videos, and animation projects.

- Write taglines, headlines, product descriptions, and marketing copy that drive audience engagement.

- Collaborate with graphic designers, video editors, marketing teams, and creative directors to develop integrated campaigns.

- Research industry trends, competitors, and target audiences to create relevant and impactful content.

- Ensure all content aligns with the company's brand identity, tone of voice, and messaging guidelines.

- Edit, proofread, and refine content for clarity, grammar, consistency, and accuracy.

- Develop content strategies that improve audience engagement and support business objectives.

- Optimize digital content for SEO, readability, and platform-specific requirements.

- Assist in creating presentations, pitch decks, company profiles, proposals, and business communication materials.

- Maintain content calendars and manage multiple writing projects while meeting deadlines.

- Generate creative concepts and storytelling ideas during brainstorming sessions.

- Stay updated with content marketing trends, AI writing tools, and emerging communication strategies.

Required Skills

- Excellent written and verbal communication skills in English.

- Strong storytelling, creative writing, and editing abilities.

- Experience writing for digital marketing, advertising,



branding, and social media.

- Knowledge of SEO principles and content optimization.

- Familiarity with AI writing tools such as ChatGPT, Claude, Gemini, Jasper, or Copy.ai.

- Ability to adapt writing style for different audiences and platforms.

- Solid research and analytical skills.

- Excellent attention to detail, grammar, and proofreading.

- Ability to work collaboratively and manage multiple deadlines.

Preferred Qualifications

- Bachelor's degree in English, Journalism, Mass Communication, Marketing, Advertising, or a related field.

- 25+ years of experience in copywriting, content writing, advertising, or digital marketing.

- Portfolio showcasing marketing campaigns, website content, social media copy, scripts, or creative writing.

- Experience in animation, media, entertainment, advertising, or creative agencies is preferred.

Key Performance Indicators (KPIs)

- Quality and creativity of written content.

- Brand consistency across all communication channels.

- Timely delivery of content within project deadlines.

- Audience engagement and content performance.

- Accuracy with minimal revisions.

- SEO effectiveness and digital content reach.

- Contribution to successful marketing campaigns and brand growth.

- Collaboration with cross-functional creative teams.

This R&R; is suitable for hiring a Copywriter for an animation studio, creative agency, digital marketing team, or media production company. It covers marketing copy, storytelling, scriptwriting, and AI-assisted content creation to meet modern content production needs.

📌 Copywriter (Chennai)
🏢 Siddhanta Knowledge Foundation
📍 Chennai