nJob Description
nKey Responsibilities
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- Develop creative copy for digital, social media, print, website, CRM, and integrated marketing campaigns.
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- Translate client briefs into engaging, on-brand, and audience-focused messaging.
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- Write compelling social media content, campaign headlines, taglines, scripts, website copy, emailers, and marketing collateral.
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- Collaborate with Art Directors, Designers, Brand Strategists, and Account Management teams to deliver integrated creative solutions.
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- Ensure content aligns with brand guidelines, campaign objectives, and tone of voice.
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- Incorporate SEO best practices and digital content optimization where applicable.
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- Monitor content performance and refine messaging based on campaign insights and audience engagement.
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- Stay updated on consumer trends, cultural conversations, and emerging digital platforms to create relevant content.
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- Present creative concepts and copy ideas to internal teams and clients when required.
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- Manage multiple projects while maintaining quality,
creativity, and adherence to deadlines.
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nEligibility Criteria
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- Bachelor's degree or UGC-approved Diploma in Mass Media, Advertising, Marketing Communication, Journalism, English, Communications, or a related field.
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- 1–2 years of experience in Copywriting, Content Writing, Advertising, Digital Marketing, or a similar role.
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- Excellent written and verbal communication skills with a strong command of English.
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- Solid portfolio showcasing creative campaigns, social media content, digital copy, or integrated communication work.
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- Understanding digital marketing, branding, and social media platforms.
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nPreferred Skills
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- Strong conceptual thinking and storytelling abilities.
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- Excellent editing, proofreading, and attention to detail.
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- Ability to write across multiple formats, audiences, and brand tones.
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📌 Copywriter (Mumbai)
🏢 dentsu
📍 Mumbai