Rad Digital is a personal branding and digital marketing agency that works with founders, entrepreneurs, and ambitious businesses to build brands that are r ecognisable, relevant, and worth paying attention to. We build content around strong ideas, clear positioning, sharp storytelling, and a distinct point of view.

We’re looking for a Copywriter Associate who understands the difference between writing content and creating communication .

Key Responsibilities:

- Write engaging and structured scripts for Instagram Reels and short-form video content.
- Understand each client's brand voice, personality, audience, positioning, and communication style.
- Conduct research on clients, industries, competitors, trends, and relevant topics before developing content.
- Develop Instagram carousel copy, including hooks, slide-wise content, storytelling, and CTAs.
- Write LinkedIn content and posts for founders, entrepreneurs, and personal brands.
- Convert complex ideas into simple, relatable, and easy-to-understand content.
- Develop strong hooks and opening lines designed to capture attention and improve content retention.
- Work closely with the strategy, social media, design,



and video teams to ensure content is executed accurately.
- Adapt the same core idea into different formats depending on the platform and audience.
- Review and refine content based on client/founder feedback and performance insights.
- Stay updated with social media trends, content formats, creator trends, and changing audience behaviour.
- Maintain consistency in tone, messaging, grammar, and brand guidelines across all content.

What we're looking for:

- 0–2 years of experience in copywriting, content writing, social media, or a similar role.
- Ability to write conversational, engaging, and non-generic content.
- Ability to understand different brand personalities and write in multiple tones.
- Someone who can think beyond generic content and bring fresh angles, robust hooks, and interesting perspectives.
- Ability to work in a fast-paced agency environment and manage multiple content requirements simultaneously.

Location: NSP, Pitampura, New Delhi

Work Schedule:

6 days working | Monday–Saturday

Timings: 10:00 AM – 7:00 PM

📌 Copywriter Associate (Delhi)
🏢 Rad Digital
📍 Delhi