COPYWRITERTurn Consumer Insight Into Words That Move People.

Sector 142, Noida | 2–3 Years Preferred | D2C • Skincare • E-commerce • Digital

Education: Bachelor's or Master's in English Literature, Mass Communication, or a related field

About SEREKO

SEREKO is India's first Psychodermatology brand, building the future of skincare at the intersection of skin, mind, and modern consumer behaviour. We're a fast-growing, consumer-first D2C brand on a mission to create products and experiences that genuinely connect with people. From performance-led campaigns to product storytelling, every touchpoint is an opportunity to make an impact.

We're looking for a Copywriter who understands that a great copy is more than words. It's about understanding the consumer, finding the right insight, creating desire, and ultimately driving action.

What You'll Own

Performance & Conversion Copy• Write compelling, conversion-focused copy for Meta Ads, Google Ads, emailers, landing pages, PDPs, website banners, and other digital touchpoints.

- Develop hooks, headlines, CTAs, and messaging frameworks that capture attention and drive action.
- Create benefit-led product communication rooted in consumer needs and behaviour.

Brand & Storytelling• Translate product features, ingredients, and consumer insights into simple, memorable, and persuasive stories.
- Build and maintain a consistent SEREKO brand voice across all consumer-facing communication.
- Partner with designers, marketers, and product teams to develop integrated campaign concepts.

SEO & Content• Write high-quality, SEO-optimised blogs, articles, and long-form content.
- Understand keyword intent and incorporate keywords naturally without compromising readability or brand voice.
- Contribute to both on-page and off-page SEO initiatives.
- Stay updated on search trends, content formats, and evolving SEO best practices.

Data-Led Copywriting• Review copy performance through metrics such as CTR, engagement, conversion,



and other campaign KPIs.
- Use performance insights to continuously refine messaging and improve outcomes.
- Keep an eye on competitor communication, consumer trends, and emerging D2C storytelling formats.

What We're Looking For

- 2–3 years of hands-on copywriting experience, preferably with a D2C/e-commerce brand or a digital agency working with D2C clients.
- Strong understanding of consumer psychology and direct-response copywriting.
- A portfolio demonstrating versatility across ads, product pages, websites, campaigns, and SEO content.
- Strong command of grammar, language, tone, and editing.
- Ability to simplify complex ideas and turn them into clear, compelling consumer communication.
- Comfortable working in a fast-paced environment with multiple priorities and tight timelines.
- Understanding of keyword research and SEO content writing.
- Familiarity with Google Analytics, SEMrush, Ahrefs, SurferSEO, or similar platforms is an advantage.

You'll Have An Edge If You Bring
- Understanding of CRO and performance marketing.
- Experience writing for skincare, beauty, wellness, or consumer brands.
- A strong instinct for branding, storytelling, and cultural trends.
- Experience turning consumer insights into creative campaign concepts.
- A portfolio that makes us stop scrolling.

Why SEREKO?

At SEREKO, you won't just be writing copy, you'll be helping shape how a new-age skincare brand sounds, feels, and connects with its consumers.

- Competitive compensation & performance incentives.
- Prospect to work closely with brand, growth, design, and product teams.
- Exposure to high-impact D2C brand building.
- Ownership of meaningful creative and content projects.
- A quick-paced, collaborative, and growth-focused environment.
- Opportunities to experiment, learn, and make your ideas count.

Ready to Make Every Word Count?

If you believe great copy can capture attention, build desire, and move consumers to action, we want to hear from you.

Send your resume along with your portfolio to [email protected]

📌 Copywriter (Noida)
🏢 SEREKO
📍 Noida