Company Description Bonton Cables India Pvt. Ltd. is a future-ready Indian wire and cable manufacturer with over 15 years of engineering excellence, serving critical infrastructure across power, construction, IT, automotive, and more. Headquartered in DLF Cyber City, Gurugram, the company operates with 600+ skilled professionals and multiple manufacturing units in Bhiwadi and Kaharani, with an advanced plant coming up in Salarpur to further expand capacity.

Recognized as India’s most certified wire and cable company, Bonton holds globally respected certifications including QS, UL, RoHS 2, GC, Smeta, REACH, and the prestigious IATF 16949:2016 for automotive quality management. With a portfolio of 25+ product categories and a network of over 1,000 channel partners, Bonton serves clients across India and is trusted by consultants, architects, builders, electricians, dealers, and government stakeholders. The company is committed to performance, safety, sustainability, and meaningful CSR partnerships that support primary schools, tribal regions, and underserved communities.

Role Description The Business Development Manager will drive sales growth and market expansion for Bonton Cables’ product portfolio, focusing on key customer segments and strategic partnerships. This full time hybrid role is based in Bengaluru, with a mix of on-site client engagements and some work-from-home flexibility. Day-to-day responsibilities include identifying and qualifying new business opportunities,



nurturing relationships with channel partners and enterprise clients, and managing the end-to-end sales cycle from lead generation to deal closure. The role involves developing and executing territory plans, conducting market and competitor analysis, preparing proposals and presentations, and collaborating with internal teams such as marketing, operations, and technical support to ensure high-quality customer service.

The Business Development

Manager will also track performance metrics, maintain accurate CRM records, and provide regular reports and forecasts to leadership.

Qualifications

- Proven experience in business development, sales, or key account management, preferably in industrial products, electrical goods, or manufacturing sectors.
- Strong skills in lead generation, pipeline management, relationship building, and negotiation to drive sustainable revenue growth.
- Ability to conduct market research, analyze industry trends, and develop effective go-to-market and territory strategies.
- Competence in preparing professional proposals, sales presentations, and commercial offers, with solid documentation and reporting skills.
- Excellent communication and interpersonal skills, with the ability to engage diverse stakeholders such as consultants, contractors, dealers, and government bodies.
- Comfort with using CRM tools, MS Office (Excel, PowerPoint, Word), and digital communication platforms to manage accounts and track performance.
- Bachelor’s degree in Business, Engineering, Marketing, or a related field

📌 Business Development Manager (Bengaluru)
🏢 Bonton Cables India
📍 Bengaluru