Sales / Business Development Executive

Location: Indore

Type: Full-time | Field-oriented

Experience: 24 years preferred

Compensation: 35,000–40,000/month fixed + performance incentives

About RetailSathi

RetailSathi is an AI-powered retail-tech product built for small and medium clothing retailers in India.

Our goal is simple: make retail software easier to use.

Instead of expecting retailers to learn complicated menus, forms and reports, RetailSathi allows them to manage their day-to-day business using simple Hindi/Hinglish text and voice — closer to the way they naturally speak and work in their shops.

RetailSathi is designed as a mobile-first app. Retailers can run their day-to-day operations directly from their phone — they do not need a desktop, laptop or tablet to use the product.

The app currently helps retailers with inventory, billing, customers, suppliers, expenses, analytics and other everyday retail operations. It also supports practical in-store needs such as QR label printing and receipt printing.

We already have retailers using the product in real shops, and we are now beginning the next phase of building our customer base.

About the Founder

RetailSathi is being built by Sonil Shrivastava, a former Senior Data Scientist with experience in AI, data products and backend systems.

He holds an M.Tech and has spent the last several months working full-time on RetailSathi — directly building the product, meeting retailers and learning from how they run their businesses.

The sales team will work closely with the founder during this early stage, with direct exposure to product decisions, customer learning and company growth.

About the Role

We are looking for someone who enjoys meeting people, understanding businesses and helping customers discover useful solutions.

You will work closely with the founder and interact directly with clothing retailers across Indore and nearby markets.





This is an early-stage role. You will have the opportunity to contribute not only to sales, but also to how we understand customers, improve our sales approach and shape the way RetailSathi grows in the market.

What You Will Do

- Meet clothing retailers across Indore and nearby markets.
- Understand how they currently manage inventory, billing and everyday shop operations.
- Identify where RetailSathi can genuinely help them.
- Give simple, practical product demonstrations.
- Follow up consistently with interested retailers.
- Help new customers during their initial onboarding.
- Help interested retailers move from product demonstration to onboarding, regular usage and eventually becoming paying customers.
- Maintain clear records of conversations, leads and follow-ups.
- Share retailer feedback and market observations directly with the founder.
- Help us gradually improve our sales approach based on what we learn from the market.

What We Value Comfortable with an early-stage workplace

RetailSathi is still growing, and our processes will continue to improve along the way. We value people who are comfortable with change, enjoy learning and want to contribute rather than simply follow an established process.

Honest and customer-focused

We believe good sales starts with understanding the customer.

The goal is not to sell the product at any cost. It is to understand the retailer's business, identify whether RetailSathi can genuinely help and communicate that value clearly.

Open to learning and feedback





We are learning from the market every day. We want someone who is comfortable trying new approaches, receiving feedback, learning from customers and continuously improving.

Proactive and responsible

You should be comfortable taking ownership of your work, following through on commitments and moving things forward without needing detailed instructions for every step.

Comfortable meeting new people A significant part of this role involves visiting markets, meeting retailers directly, starting conversations and gradually building relationships.

Preferred Experience

Experience in any of the following would be useful:

- B2B field sales
- SaaS or software sales
- POS or billing software
- Retail-tech
- Fintech or merchant acquisition
- Payments
- Products or services sold directly to small businesses

Relevant experience is helpful, but attitude, communication, ownership and willingness to learn are equally important.

Communication

You should be comfortable communicating naturally in Hindi/Hinglish with retailers.

Excellent English is not a requirement.

What matters more is your ability to listen carefully, understand the retailer's problem and explain the product in a simple and practical way.

Why Join RetailSathi?

RetailSathi is still at an early stage, which means this role offers more ownership and learning than a typical sales position.

You will work directly with the founder, interact closely with customers and see firsthand how an early-stage product grows into a business.

This role may particularly suit someone who prefers helping build something at an early stage rather than stepping into an already established sales process.

As RetailSathi grows, there can be opportunities to take on larger responsibilities within the sales and business team.

We are looking for someone who would enjoy being part of that journey.

📌 Business Development Executive (Indore)
🏢 Retail Sathi
📍 Indore