Business Development Executive JD

Job Summary:

Responsible for identifying and reactivating inactive clients, handling new business inquiries, and converting potential leads into active customers. The role requires proactive client communication, efficient follow-ups, coordination with internal teams, and maintaining accurate lead data for reporting and analysis.

Key Responsibilities:

1. Inactive Client Reactivation

Analyze databases to identify inactive clients.

Understand reasons for inactivity (pricing, service issues, competition).

Re-engage clients through personalized communication.

Offer revised pricing or service terms (after internal discussion).

Schedule regular follow-ups to drive conversion.

1. New Business Query Handling

Respond promptly to inquiries received via email, calls, website, or social media. Qualify leads based on product requirements, volume, location, etc.

Share product information, pricing, and samples as per company policy.

Coordinate with pricing and CRM teams for client-specific requirements.

Track all lead stages in CRM/Excel.

3. Follow-ups & Lead Conversion

Maintain consistent follow-up with both inactive and new query clients.

Push for sample feedback, pricing acceptance, and order finalization.





Close leads in a timely and structured manner.

Escalate concerns or bottlenecks to seniors for faster resolution.

1. Coordination & Handover

Share converted leads with the sales/CRM team for further processing. Coordinate internally for rate finalization, documentation, or credit approvals.

Ensure smooth transition of account from lead stage to customer.

5. Reporting & Analysis

Maintain and update lead tracker and follow-up sheet regularly.

Share weekly and monthly reports on lead status, reactivations, and conversions.

Analyze trends in client drop-off and feedback for internal improvement.

6. Market Intelligence

Gather insights on competitors, market trends, and client preferences.

Share feedback with management to improve offerings.

Skills Required:

- Excellent verbal and written communication
- Robust follow-up and client relationship skills
- Basic knowledge of CRM tools, Excel/Google Sheets
- Good analytical and problem-solving ability
- Understanding of sales lifecycle and customer behavior

Qualifications:

- Graduate in any discipline
- 13 years of experience in business development or inside sales

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