Brand and Trade Marketing Manager

Brand Management | Full-time | Bengaluru

At Lawand, the Brand and Trade Marketing Manager plays a vital role in representing partner brands across Australia, Recent Zealand, and international markets. This role is responsible for brand performance, partner manufacturer relationships, market expansion, and cross-functional coordination.

Key Responsibilities

Relationship Management

- Act as the key point of contact for assigned brands, representing Lawand's values and professionalism.
- Build and maintain excellent working relationships through regular communication (email, phone, Zoom, Teams) and annual face-to-face visits.
- Resolve brand issues promptly and professionally; pre-empt potential problems wherever possible.
- Ensure seamless coordination between partner manufacturers and internal stakeholders.
- Collaborate with the Managing Director and internal teams on contract finalisation, if required.

Brand Market Expansion

- Develop deep product knowledge and understand brand positioning, USPs, and market relevance.
- Seek opportunities in current channels and ensure brand presence in approved markets.
- Present brand extensions and market expansion ideas to the Business Development (BD) team.
- Share relevant market insights and performance data with partner manufacturers.
- Respond to market-related queries and ensure timely submission of market reports.

Brand Promotion Management

- Plan and coordinate all forms of brand promotions (in-store, digital, and social media).
- Create brand-aligned marketing creatives and manage POSM requests; maintain brand identity in all assets.
- Identify qualified third parties for promotional execution and ensure smooth implementation.
- Manage promotional budgets effectively and prepare ROI and post-event assessment reports.




- Support brand negotiations and drive promotion approvals with internal and external stakeholders.

Operational Oversight & Reporting

- Understand internal operational flows to propose workable solutions to manufacturer queries.
- Analyze stock and sales reports to assess performance and highlight potential gaps.
- Work with the BD team to gather retailer-wise forecasts and contribute to demand planning.
- Calculate CIF and retail prices using provided COGS, freight, and exchange rates.
- Address and resolve issues related to short shelf life, out-of-stock situations, and supply inconsistencies.
- Raise and investigate quality-related concerns and identify root causes with manufacturers.
- Coordinate the internationalisation of packaging artwork with manufacturers and design teams.

Key Skills
- Brand Management
- Trade Marketing
- Vendor Relationship Management
- Promotional Planning & Execution
- Market Expansion Strategy
- POSM Development
- Budget & ROI Management
- Forecasting & Demand Planning
- FMCG / Food & Beverage Industry Experience
- Cross-functional Team Collaboration

Must Have
- 3-5 years of experience in Brand Management, Trade Marketing, Vendor Management, preferably in the FMCG or Food & Beverage sector.
- Experience in handling international markets, especially Australia, New Zealand, or the Middle East preferred.
- Strong understanding of brand operations, retail dynamics, promotional planning, and market expansion strategies.
- Excellent communication and relationship management skills with external partners and internal stakeholders.
- Proficiency in MS Excel and PowerPoint.
- Ability to manage multiple brands, timelines, and priorities in a fast-paced environment.
- Comfortable working with cross-functional teams (BD, Compliance, Manufacturer, Supply Chain, etc.).
- Detail-oriented with strong analytical and problem-solving abilities.
- MBA from a reputed/top-tier Indian business school will be preferred.

📌 Brand and Trade Marketing Manager (Bengaluru)
🏢 Lawand Group
📍 Bengaluru