- Develop and execute strategies to increase brand value and market presence.
- Take ownership of sales and revenue growth.
- Develop and manage Meta Ads campaigns for customer acquisition and sales.
- Plan, execute and optimize Facebook & Instagram advertising.
- Manage and grow e-commerce channels and D2C sales.
- Analyse campaign performance, CAC, ROAS, conversion, AOV and revenue.
- Identify the right target audience and develop strategies to acquire customers.
- Work on product positioning, pricing, offers and promotions to improve sales.
- Analyse competitors, customer behaviour and market trends.
- Identify recent opportunities to increase orders and monthly revenue.
- Test different campaigns, creatives, audiences and offers and scale what works.
- Work closely with management to build Belzzo into a recognizable Kids Footwear brand.
What We're Looking For
- 35 years of experience in Brand Growth, E-commerce, D2C, Performance Marketing,
Growth Marketing or a similar role.
- Strong understanding of revenue generation and sales growth.
- Hands-on experience with Meta Ads / Facebook Ads / Instagram Ads.
- Practical experience managing or growing e-commerce/D2C businesses.
- Understanding of ROAS, CAC, AOV, conversion rate and customer acquisition.
- Experience in brand building and customer acquisition.
- Strong analytical and commercial mindset.
- Ability to connect marketing activities with actual sales and revenue.
- Someone who can execute independently, not just create strategies.